Costs

Step 1

Entry

Free

Step 2

Selection by Jury

£4,750

Step 3

Category winner

£12,500

Total for winning

 

£17,250

Is that Good Value?

Previous winning products have seen typical sales increases of 10 - 15%, with some products enjoying even greater success. The Product of the Year endorsement, based on the largest ever national consumer research of its kind, is a powerful tool in driving awareness and sales of innovative FMCG products.  

Case Study: Pantene Pro V Repair & Correct (Hair Care category winner): 120% year on year sales increase.

View the TV adsSee the how the Product of the Year branding has been used by winning manufacturers for use on their press advertising.
View the Print adsSee the how the Product of the Year branding has been used by winning manufacturers for use on their press advertising.
View the Packaging examplesSee the how the Product of the Year branding has been used by winning manufacturers for use on their packaging