Words from the winners

We’re not the only ones who think Product of the Year is a good idea. Here’s what some of your peers think about it:

“I think Product of the Year is itself a really good innovation. It's a terrific idea to bring together all the products from the FMCG sector that represent new developments and innovation. I think the whole process is going to be a very empowering one for the industry” John Sunderland, Chairman of the Product of the Year Jury 2005, Chairman Cadbury Schweppes, President ISBA, CBI and FDF.

“We believe in having a robust sample base behind everything we do and this is a good case” Vernon Bradley, Marketing and Communications Director, Nestle.

“We realise it’s an award that’s growing in stature. We realise it’s something that’s growing globally as well. If there’s any award that we’d really like, it would be this one” Angie Johnson, Innovations Manager, Weetabix.

“I think product of the year is probably one of the more credible awards purely because of the number of people who are involved” Kathryn Hill, Marketing Manager, L’Oreal.

"Product of the Year is the finest recognition we can have and truly demonstrates how popular the range is” Harriet Sims, Herbal Essences.

"A recommendation from so many members of the public – it’s worth its weight in gold" Nelly Amador, Veet.

"Product of the Year is a very strong endorsement for any product. We are extremely proud that Always Ultra was awarded Product of the Year and have used the endorsement in TV copy, Instore POS, Direct Mail and Packaging" Jonathan Ruane, Always Ultra UK&ROI ABM, Procter and Gamble.

"We will place the logo on the packaging. We expect 10 to 15 % increase in sales..." Tropicana France, Marketing Manager.

"The logo has been an important factor in the 15% sales increase of the new range of toothpastes" Colgate Toothpastes, Group Manager.

"The sales of our new product line Giovanni Panzani increased 10 to 20 % depending on the product when we used the logo Voted Product Of The Year" Panzani (pastas and sauces), Marketing Manager

"Our sales have increased 60% when the packaging showed the logo Voted Product Of The Year" Bourgeois Makeup, Marketing Manager