Christian Le Bret - Founder of Product of the Year

Christian Le Bret is a French entrepreneur and founder of Product of the Year. With over 25 years experience in marketing, LeBret masterminded the launch of Product of the Year in 1989 with the aim to champion and reward product innovation in FMCG categories. 

The driving force behind the expansion of Product of the Year throughout Europe  A winning formula, Product of the Year has existed in France for 20 years.

LeBret's previous marketing experiences include holding an executive marketing position at L'Oreal which led to his spending 5 years on the executive committee at SVP, France's largest B to B service company.  In 1987 LeBret resigned from the committee to head up Marketing Europe Management, MEM. It was LeBret's belief that consumers should be give an opportunity to voice opinions about products they purchase daily in supermarkets, a belief which lead to the development and subsequent launch of Product of the Year.

Back