28 Jan Congratulations to all our winners!
CONGRATULATIONS to all 51 winners at the Product of the Year Awards 2019.
Hosted by television presenter, comedian, and actress Sally Phillips, with entertainment from singer, songwriter and actress Pixie Lott getting all the glamorous guests on their feet, it was a fitting party for all the unstoppable innovation in product development that has continued over the past 18 months.
But this is only the start, as our CEO Mike Nolan told the assembled guests, because the power of Product of the Year really begins when the winners leave the building. That’s when, armed with our coveted red logo, they can move forward with an unparalleled advantage over their competitors.
For the next 12 months, the winners can use that logo however they see fit. They can place their award on top of the filing cabinet and forget about it, or they can embark on a mission to get the very most out of it, using it in TV, print and online marketing, as well as on packaging, point of sale information and supermarket signposting.
The opportunities are endless, for those who choose to take them. “And that is why your competitors fear you winning,” Mike told the packed tables of guests.
To get all our winners off the starting blocks, the winning products will also be featured by our media partners in the coming weeks. Look out for huge pieces in The Sun and across all TI Media titles (Woman’s Own, Woman’s Weekly, Woman, and Now), on Netmums, and in Haymarket Media’s Campaign and PR Week magazines.
But it is the brands themselves that now hold the baton. With teamwork, consistency and perseverance over the coming year, they can race away from the rest of their field, making their Product of the Year famous.
It is our absolute pleasure to set them on their way.
To check out all the amazing products that walked home with an award last week, click here!
If you want to see all the pictures from our glitzy, glamorous night, click here!