Product of the Year is the UK’s largest consumer survey of product innovation. With over 10,000 shoppers voting each year to crown the winning products in each category with its famous red seal of approval. Currently celebrating our 15th year of innovation in the UK, we are experienced in championing the best new products on the market each year – a shortcut for shoppers and a proven marketing tool to help your product launch get recognised.


We work with Kantar TNS, the world’s largest research company, to provide trusted, robust, and completely independent research – so that when you see the Product of the Year logo in store, on pack, or in the media, you know the product is worthy of your cash.


Product of the Year is a proven sales and marketing tool offering great return on investment. 86 % of shoppers are more likely to buy a product that has won Product of the Year, and winners see average sales increase by 10-15% – some seeing uplifts as high as 135%! We have a logo recognition of 64% across the country.


Product of the Year also offers unparalleled PR with our partners The Sun, Woman’s Own, Netmums, Campaign, and many more bloggers, vloggers, and Instagram influencers – with total winners PR value of over £700,000. In 2017, over 500,000 people entered our online competitions to win a Product of the Year goodybag.


Established in 1987 in France, Product of the Year now operates in over 40 countries around the world championing innovation around the world – including USA, Canada, Australia, India, South Africa, and many more.


If you are interested in entering Product of the Year in one of our partner countries, please contact us.