Faqs

Understanding The Change – click here to open pdf

Product of the Year is the UK’s largest consumer survey of product innovation. For more information, click here.

Unlike any other innovation award, we survey real shoppers and our winners are 100% consumer voted. With over 8,000 households surveyed each year, shoppers have confidence in the Product of the Year award as the research is robust and completely independent. The research provides invaluable insight into your market and winning provides you with a sales and marketing tool proven to offer great return on investment and increased sales of up to 135%.

We are open for entries for any product launched between January 2025 and November 2026 which demonstrates innovation in function, recipe, design, packaging, or any other area! It doesn’t have to be revolutionary – we’re about innovation, not invention! – but should provide a benefit to the consumer. All products must be in market by November 2026 as this is when we carry out consumer research.

If you’re not sure whether or not your product is eligible, please give us a call on 0207 580 8197 and we’d be happy to assist.

We open for 2027 entries 1st April and will be closing 31st July 2026. Jury/Press Day is in September and the consumer research is conducted after Jury Day in October – November. Winners are revealed end November and publicly announced at our awards show end January 2027.

Of course – there are no limits to the number of products which may be entered from each company. If you have several eligible products, but are not sure which are the best ones to put forward, feel free to give us a call on 0207 580 8197 – we would be happy to advise.

All entered products go before our Jury, who select a shortlist of top products to be taken through into consumer research. Then, over 8,000 shoppers vote in our research, which is run by Kantar. Jury Day is in September and consumer research takes place in October-November. Winners are revealed in mid November and publicly announced at our awards show at the end of January 2027. For more information, check out our detailed Process page.

Shortlisted fee – £4,950
Winners fee – £19,950

Product of the Year operates a two-tier cost system so you never pay without getting a good return on investment. There is no cost at the point of entry. If your product is selected by our Jury to go through into consumer research, there is a research fee of £4,950 – this covers the cost of research, and whatever the outcome, you will receive a full copy of this research.

Should you be voted category winner, the cost is £19,950. As well as receiving all the research, you will be able to use the Product of the Year logo across all marketing, communications and packaging for 12 months following your win. You will also receive the unparalleled benefits of our PR.

All winners are guaranteed the following:

License to use the logo across all marketing, communications, and advertising for 12 months in the UK & ROI – a proven marketing tool with great return on investment as winners typically see an increase in sales.

Extensive media coverage, including features in The Sun, Future titles (Woman’s Own, Woman, Woman’s Weekly etc.), Netmums, The Drum, Independent Retail News (IRN) & Talking Retail and many more bloggers, vloggers, and Instagram Influencers.

All entrants, whatever the result, receive a full research report conducted by Kantar, valued at over £10,000.

Product of the Year is active in over 45 countries around the world, including UK, USA, Canada, India, South Africa, Australia, and Europe. If you win in the UK, you can leverage your win across the UK and ROI. If you are interested in entering in any other countries around the world, please contact us.

We are partnered with Kantar, the world’s largest consumer research company, to ensure our research is robust and impartial. Over 8,000 consumers vote across all products and categories – assessing product appeal, satisfaction, and innovation.

Product categories aren’t fixed at Product of the Year, as they depend on the innovation pipeline each year. Last year we ran over 40 categories encompassing Food, Household, Pet, Beauty, and Electricals – so whatever product innovation you have, we’re sure to have a category for you!

Each category contains 2-6 products, to ensure a genuine competition for the consumer, as well as reflecting the choice made in the supermarket aisle.

You cannot withdraw your product once it has entered, as this may jeopardise the category due to the nature of the research. Therefore we recommend only completing the entry form when you’re ready and have authorisation to do so, and after you have read the terms and conditions in full.

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