01 Apr Not Your Average April Fool
Imagine living in a world where you could boost your product sales by an average of 10-15% in just a few weeks.
Imagine a marketing tool that could be used across all channels of communication, for any product, anywhere.
Imagine if you could do this completely risk-free…
Sounds like an April Fools, doesn’t it? At Product of the Year, we’ve seen dozens of April Fools products cross our desks today, from squirrel milk to avocados with edible skins, and even more that seem like April Fools but, remarkably, are real. (Insect flour, anyone?)
However, if you’re already a Product of the Year winner, you’ll be reading this with a knowing smile. Because such consumer awards do exist, and they exist right here.
And what we’re excited to announce is that Product of the Year is open for entries!
We’re a consumer award for product innovation across all product sectors, from food and drink to household, electricals, technology, beauty, health, pet, children, and many more. Our winners see average sales uplifts of 10-15% following their win – with some seeing uplifts as high as 135%! As well as our prestigious Product of the Year logo, you will also receive year-long support, extensive media coverage worth over £800,000, and feature across our social media influencer campaign.
If you don’t make it through into research, you don’t pay a penny. And every product that makes it through into research receives a full copy of the research with feedback from over 10,000 consumers. Of course, if you win, you’ll see your sales soar and your product featured across an array of consumer and trade titles, including The Sun, Woman’s Own, Now Magazine, Woman’s Weekly, Netmums, Campaign, and many more!
It’s not an April Fools. This is it. This is the real deal.
So if you’ve got an exciting new innovation, we want to hear from you. We want to be able to help your new product see a massive increase in sales, distribution, and to see your product awarded the coveted red Product of the Year logo.
If you’ve had your prospective entry lined up for months, now’s your time to shine! You can head over to www.productoftheyear.co.uk/enter and enter online today. Got questions? Contact Helga (helga@productoftheyear.co.uk) to find out more.
Let the games begin – and the best products win!