15 Oct Brand Taboos
There was a time when men would head to the barbers for something other than a short back and sides. ‘Something for the weekend?’ was code for ‘Do you need some condoms?’. A secretive world of covert nods and winks – a gaggle of ‘embarrassing’ brands and products hidden behind closed doors and closed minds. The closet door firmly shut.
Thankfully, times have changed.
In 2018 Viagra aired its first global TV campaign and a year earlier Bodyform ‘dared’ to go red with their taboo-busting Blood Normal campaign. A bold move from an innovative brand that has twice won a Product of the Year award. This year lights by TENA was rightly recognised for creating an effective solution for the millions of people dealing with bladder weakness. Just a few examples of brands brilliantly innovating to deliver products to meet real life, everyday needs.
And Durex – the world’s biggest condom brand with 26% market share is looking to establish itself as a sexual wellbeing brand – encouraging important conversations around intimacy, sexual health and sex education. Constantly innovating, constantly improving.
At Product of the Year we celebrate the very best new product innovations that come in all shapes and sizes. Shining a light on those products that help make every part of every day that little bit better.