It’s our big day!

It’s our big day!

Gulp! Today’s the day. It’s the Product of the Year Awards 2020.

Months in the planning, the most innovative products of the year are set to be revealed, and the people who created them are about to have their moment in the spotlight.

This evening’s event is the highlight of the packed Product of the Year calendar. For 12 months we have been working towards this one night, uncovering the products set to transform the nation’s shopping habits and ensuring they are in the running for recognition.

But while tonight is about products, it is also about people. Behind every successful launch, there is a tight-knit team who have brought a brilliant idea to life. Celebrating that hard work is what tonight is all about.

Once we welcome our guests in from the January cold to the warmth of London’s Sheraton Grand Park Lane, it’s great to see everyone let their hair down with friends and colleagues, alongside a little good-natured rivalry with the teams on the other tables.

For our winners, of course, the glitz of Thursday evening marks a new start. With the chance to use our logo for the next year, Product of the Year is a major piece in a savvy brand’s marketing puzzle.

If you can’t be there on the night, you can still join in with #ProductoftheYear on Twitter.

Whether or not you can be at the awards in person, we thank everyone who has been involved with the Product of the Year journey. This event would not be possible without our loyal supporters who know that being in the running for one of our unmissable red logos really is the start of something special.

Raise your glasses, ladies and gentlemen, and let the Product of the Year Awards 2020 begin.



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