18 May Laughing in Lockdown
Maltesers, the Mars Wrigley owned brand that has won multiple Product of the Year awards*, has come up with a series of deft, funny ads that take a sideways look at life in lockdown.
Shot entirely through video conferencing, the ads feature four girlfriends discussing the every quirks and challenges of life in isolation. Video dating, parenting, home baking and the sudden appearance of aging parents gate crashing group calls are just some of the scenarios covered – and ALL are hilarious. Brilliantly written and performed they perfectly capture the ups and downs of life in lockdown.
Maltesers is a brand with a big personality – constantly surprising and delighting us with great new product innovations and marketing campaigns that aren’t afraid to push at the edges and tread new ground. A brand that continues to demonstrate its commitment to diversity and inclusivity – Maltesers is a trailblazer that manages to stay one step ahead of the game.
“We try to bring little moments of happiness and joy” explains Matt Boulter, Mars UK marketing director for bars and bitesize “which is exactly what people need right now”
Mission accomplished.
* Winners in 2019 for Malteser Buttons, 2018 Malteser Teasers