30 Jul Calling all Brands…..
Only 2 days to enter your product
The days, hours, seconds are inching closer to the deadline for entries to Product of the Year.
Now we’re making a final call to brands that want to ensure their stand-out products are truly recognised for their contribution to the lives of consumers the country over.
Over the past 18 years, Product of the Year has been celebrating the products that serve us in our everyday lives in ways we might not even notice. Over that time, we’ve found that innovation comes in all shapes in sizes, bottles and packaging. Our job is to celebrate the best of the best, from the incremental tweaks made to established products to the pioneering newcomers, we see you!
In January this year, the UK’s brightest and best walked away with a Product of the Year trophy winning the right to feature the iconic red logo on their packaging and all their marketing communications. A reassuring seal of innovation excellence voted for by more than 10,000 UK consumers.
But don’t just take our word for it…
We carried out an online survey of nearly 1,300 consumers looking at how consumers perceive the Product of the Year logo. Across some of the top British high street and online retailers’ recognition was high among consumers, but the best bit? Our logo has been proven to help sway consumers to buy a new product. Shoppers at stores including Aldi, Amazon, Asda, Boots, Lidl, Morrisons, Sainsbury’s, Tesco and Waitrose, were on average 50% more likely to buy a new product if it carried the Product of the Year logo.
Last year, we celebrated winners across a growing number of categories, ranging from food, drink, pet, beauty & grooming, health, cleaning, and many more. See below for the full list.
So, don’t waste a minute more. Enter your product for a chance to become the next Product of the Year.
The full list of 2021 Product of the Year winners :
- Alcohol, Strongbow Rosé Cider, Heineken
- Alcohol Free Drinks, SMASHED Pale Ale, Drynks Unlimited
- Bladder Weakness, Always Discreet Boutique Pads, Procter & Gamble
- Cat Food, Sheba Fine Flakes in Gravy, Mars Petcare UK
- Chilled Fortified Drinks, Good Earth Kombucha, Tata Consumer Products
- Cleaning Spray, Cif Anti-Bac & Shine Range (Spray & ecorefill), Unilever
- Coffee Pods, Starbucks by Nespresso Capsules Range, Nestlé UK Ltd
- Convenience Food, Batchelors Big Super Noodles Range, Premier Foods
- Dairy, Cathedral City Sandwich Slices, Saputo Dairy UK
- Dietary Alternative, Lactofree Organic Semi Skimmed Milk Drink, Arla Foods
- Formula Milk, Aptamil Profutura Follow On Milk, Danone Specialised Nutrition
- Free From Foods, Birds Eye Green Cuisine Chicken Free Dippers, Nomad Foods
- Gravy and Stock, Bisto Southern Style Gravy Granules, Premier Foods
- Hard Seltzer, Echo Falls Blueberry & Hibiscus Rosé Seltzer, Accolade Wines
- Health and Hygiene Products, H2O e3 Cleaning System, Thane Direct UK Ltd
- Hot Beverages, Costa Instant Coffee with Finely Ground Beans (Smooth Medium Roast), All About Food Ltd
- Household Paper, Nicky Defend Hand Towels, Sofidel SpA
- Hybrid Mattress, Rollo Hybrid Duo by Slumberland, Bensons for Beds Retails Ltd
- Hybrid Mattress Plus, Rollo Hybrid Duo Plus by Slumberland, Bensons for Beds Retails Ltd
- Kids Cereal & Cereal Bars, graze Super Snacker Cereal Bars, graze
- Laundry Additives, Comfort Perfume Deluxe Coco Fantasy Ultra Concentrated Fabric Conditioner, Unilever
- Laundry Detergent, Persil Liquid Laundry Detergent, Unilever
- Nutritional supplement, Herbalife Nutrition Tri Blend Select, Herbalife Nutrition
- Men’s Razors, King C. Gillette Men’s Double Edge Safety Razor, Procter & Gamble
- Nappy & Nappy Pants, Pampers Active Fit Taped Nappies, Procter & Gamble
- Nicotine Pouch, Nordic Spirit, Japan Tobacco International (JTI)
- Organic Formula Milk, Aptamil Organic Follow On Milk, Danone Specialised Nutrition
- Pet Clean Up, Vanish Oxi Action Urine Destroyer Pet Expert, Reckitt Benckiser
- Iced Coffee, Arctic Coffee Café Latte, Crediton Dairy
- Sauce Mayonnaise, Nando’s PERinaise Garlic PERi-PERi Mayonnaise, All About Food Ltd
- Snacks, Mr Kipling Minis Range, Premier Foods
- Sweet Treats, Mr Kipling Signature Collection, Premier Foods
- Toilet Tissue, Andrex Classic Clean Toilet Tissue, Kimberly -Clark
- Toiletries, Palmolive Naturals Range Shower Gel, Colgate Palmolive