06 Oct Beauty and the Brand
Self-care’ is the anthem of Autumn/Winter 2023… Product of the Year highlights the products that have given us innovation beyond a season.
The beauty market is booming and while it’s a category that’s no stranger to its trends and fads, the products that have staying power are the ones that make a difference to our daily lives. We’ve plucked out a few of our top innovations within beauty, grooming and health…
The perfect shave
Razor tech has been a big feature at Product of the Year since day one. But we’ve come a long way from a single purpose blade, with many products now offering a swiss army knife of benefits. Last year’s winner, Gillette Labs Exfoliating Razor, is a rare find among male grooming products: a razor that also provides skin care. Fellow winner, Venus Pubic Hair and Skin Starter Pack, similarly puts an emphasis on caring for skin, with a product that provides a gentle but effective solution to hair removal. And for any unfortunate post-shave nicks and grazes, Product of the Year winner 2020 Bio Oil Dry Skin Gel is a miracle solution and Gillette Fusion Aftershave Gel & Balm is soothing and scenting.
Male grooming
From shaving to skincare, male grooming is having its heyday. Two favourites of ours include ManCave Micellar Cleansing Water and Nivea for Men Active Firming Moisturiser. Skincare for men has stepped up and is worth billions. Unisex products are also becoming more and more commonplace and we’re here for it too!
Beauty from within
There was once a time when Holland & Barrett was the only place you could get the best supplements, but today there’s an abundance of options. Starpowa Collagen Support gummies have made the cut at Product of the Year over recent years with a product that boost your bodies’ natural reserves for full vitality. Their CBD gummies are also something to try for a sense of calm, which is pretty useful for our complexions too!
Pearly whites
Brits haven’t been known for taking our teeth too seriously, but we know it’s a priority for the 10,000 consumers who vote in the most innovative products every year at Product of the Year. In 2020, three products grabbed their attention. Oral B Gumline Purify toothpaste, Oral-B 3D White Luxe Blast Toothpaste and Wisdom Intense White Teeth Whitening Strips, scored a hat trick for the toothcare community.
But as we look ahead to next year’s awards – entries are closing soon (!) – we look forward to seeing the next wave of winners.
If you think your product has what it takes, you can enter here: https://www.productoftheyear.co.uk/enter/
Credit: Moose Photos