14 Jul Ones to Watch… Häagen-Dazs Stick Bars
Put the spoon down… because you can now get Häagen-Dazs on a stick! Five mouthwatering “fan favourite flavours”, normally found in a tub, are now available as ‘Stickbars’ and they’re sure to be in hot demand in the searing heat.
Tell me what’s your flavour…?
Salted Caramel, Cookies & Cream, Macadamia Nut Brittle, Mango & Passionfruit and Raspberry & Peach – complete the range of lux ice-creams. Its launch comes after Häagen-Dazs added a snacking format, Bites, last January. These are at least 3 or 4 bites though.
Stickbars are the latest in a slew of ice-cream new product development. Ben & Jerry’s added ‘Brookies & Cream’ to its Sundae range with and launched a comeback for the discontinued Bohemian Raspberry tub (for vegans). Froneri has struck thrice within its Cadbury ice cream range with the launch of the Crunchie tub, Dairy Milk Mint sticks and Dairy Milk Minis. So, there’s something for everyone!
One question remains #CouldItBeProductOfTheYear?
With less than three weeks to the deadline on 31st July, it’s over to you General Mills.