28 Jul Ones to Watch… McVitie’s Magic
They’re the nation’s chosen biscuits; the almighty McVitie’s are a (probably) one of the most dunked-in-tea confectionery around. In fact, imagine a warm cuppa without one or two? This year, the connoisseurs of crumbs have been busy in the innovation department…
McVitie’s, but make it pink
Recently celebrating 100 years of the legendary Chocolate Digestive, McVitie’s has given the classique biscuite (pardon our French) a bold new twist with their limited-edition Pink Digestives Raspberry & Cream. Think golden-baked biscuit, topped with creamy, fruity sweetness and finished in a shade of pink that practically screams INSTAGRAM!
But wait – they’re not stopping there.
The brand has also rolled out its most indulgent collection yet – the Signature range. We’re talking premium chocolate, layers of gooey caramel, swirls of cream… basically, biscuits that think like dessert. This is evening snacking, elevated. Whether it’s the Caramel Chocolate Rounds or Chocolate Cream Swirls, these beauties are made to be savoured (or, let’s be honest, demolished in one sitting).
Our verdict?
- Pink Digestives = playful nostalgia with a pop of fun.
- Signature range = luxe biscuit bliss for when you want to treat yourself.
You know what we’re going to ask next…
#CouldTheyBeProductOfTheYear?