09 Sep Ones to Watch… Pure Heaven Scent
It’s back-to-school time and clean shirts are in! Unilever has launched a family-favourite laundry care range that is suitable for sensitive skin without compromising on scent. Say goodbye to itchy uniforms and scratchy suits this September.
Launched over the summer, this under-the-radar innovation is Unilever’s first complete non-bio line built with sensitive skin in mind. It brings together Persil and Comfort in a subtly fragrant ballet of detergent, fabric conditioner, scent-booster elixir and even Wonder Wash Sensitive.
Former Love Island influencer, Molly-Mae Hague – who has a 14 million-plus social media following, appears alongside her daughter Bambi. Everything from high-impact in-store POS and the serene light-blue and baby-pink packaging to out-of-home advertising rolling out from July positions Pure Heaven Scent to stand out on shelf and in shopper consciousness.
Despite its angelic qualities, this range is devilishly good. Don’t buy it? Try it and prepare to be amazed.
#CouldItBeProductOfTheYear? Believe the hype, it could well be but with the final deadline on the approach, Unilever better get its skates on!