10 Oct Ones to Watch The Haircare Heroes Making Waves
As nature renews for the new season so must we! Hair can take a real hit as the temperature drops so let’s look at how to turn sad “barnets” into glossy manes. The next three products offer a triple threat of benefits, combining hair/scalp care, clever formulations and with any luck, leading to standout results. These are truly the hair-necessities.
First up, Head & Shoulders Derma X Pro is worlds away from heavy, smelly anti-dandruff shampoos of yesteryear. And this product isn’t just about quelling flakes – the Derma X Pro range is infused with aloe, vitamin E and a clinically proven active (piroctone olamine) to reinforce the scalp’s skin barrier and help reduce hair fall by as much as 95 % when paired with the full routine. It smells and feels gorgeous – you might even be fooled into thinking it’s not doing the job, but rest assured it is, and some! The tagline: “moisture isn’t enough” says it all. This is hair meets skincare, and we love it. Add the leave-on scalp essence and a rich scalp balm, and you’ve built a micro-regime that nurtures the root as much as the strand.
This next product is a titan of highstreet haircare: Aussie Oh My Gloss Leave-In Serum, bring a glossier, lighter take on shine. Aussie leans into what made them iconic – playful, punchy, effective – but this serum is more than a styling flourish. Slip it through damp or dry hair and expect instant gloss, softness and a hair-fall protective barrier without heaviness. You’ll have hair so fine, Margot Robbie would approve.
Serial innovator, P&G, is no stranger to the Product of the Year Awards, having won multiple awards in the past, but will it triumph come January 2026? Time will tell!

Rounding out our trio is another ‘OG’ brand that’s been quietly innovating for over 30 years. OGX Bond Protein Repair Sealing Serum (from their reinvigorated Bond Protein Repair franchise) is doubling down on repair science, and this serum is the cherry on top. Powered by their dual-action bond technology, it rebuilds broken bonds in the hair cortex while binding to damage sites on the cuticle, promising 2× smoother and up to 5× stronger hair after five washes when used in the system. It’s a serious treatment that also styles your hair – as you blow-dry, your strands get a seal of strength. Swish away those winter days!

So, as the days get darker and colder, find your hair fix to feel as fabulous as can be. These three picks cover critical territory: scalp health, shine without weight, and structure repair. Whether your strands are needy, flat, or frayed, there’s innovation here to root for.
Want to see your own favourite hair hero featured next year? ENTER Product of the Year now — but hurry: the deadline is 16th October. Don’t miss your chance to put your pick in the spotlight.