30 Oct Ones to Watch… Dairy, dairy, quite contrary
It’s a soaring sensation of a product category. Dairy alternatives have taken prime position on supermarket shelves and today, competition to stand-out is harder than ever and yet, here are three NPD frontrunners that bring something entirely new to the table that will make you forget dairy ever existed…
The first, Plenish Zero Sugar Oat M*lk, is a bold step from the brand behind the clean-label movement in plant milks. With just four ingredients – water, gluten-free organic oats, plant-based calcium and salt – it claims the UK’s first true zero-sugar oat drink, with no oils or additives. In a market where sugar reduction is becoming a key consumer driver, this launch is both timely, cool and credible.
Next up is Kallø Organic Oat & Protein Milk (alongside its gluten-free sibling). This newcomer offers 25 g of “natural plant protein” per litre – a figure well above the typical oat-milk offering – and is unsweetened, free from oils/gums and crafted for conscious consumers. By stepping into the functional nutrition space within dairy alternatives, Kallø has created something that feels fresh rather than just “another oat milk”.
Last but never least, consider Minor Figures Barista Oat (Regenerative), a premium barista-grade oat drink made with ROWS of regeneratively grown oats grown by hip eco brand, Wildfarmed (the co-founders were in Groove Armada!) in the UK, designed to deliver café-quality texture while bringing a sustainability story to the fore. By linking product innovation with farming practice and ecosystem impact, this product checks multiple innovation boxes beyond just being “plant-milk”.
Together these launches reflect three distinct innovation trajectories in dairy-alternatives: sugar-reduction and ingredient minimalism (Plenish); functional nutrition (Kallø); and sustainability/sourcing story (Minor Figures). Each offers something more than “just another oat milk”, and each deserves to be on the radar when voting time comes because you know it…
#CouldItBeProductOfTheYear? ENTRIES ARE CLOSING IMMINENTLY – GET YOURS IN TODAY!