02 Feb OH WHAT A NIGHT… AND WHAT A HOST!
Oh, what a night! The Product of the Year awards, hosted by the one and only Claudia Winkleman, capped off a fabulous year for FMCG innovation.
More than 230 guests gathered at Quaglino’s in London’s Mayfair to celebrate Britain’s most exciting new products and the talented teams behind them.
And judging by the warm applause for each winner and the buzz of professional respect that filled the room, there wasn’t a Traitor in sight.
Fresh from ‘the castle’, our host may be the toast of TV, but it was our winning products that truly stole the show.
From sauces to shakes and razors to rice, the 43 winners all brought something special to the party, marking the 22nd Product of the Year awards in the UK.
Now able to proudly display the iconic red Product of the Year logo across their packaging and marketing materials, these products are well placed to secure their spot at the top of the nation’s shopping lists.
For the teams who poured their talent, energy and experience into creating these outstanding winners, we applauded you on the night and do so again today. The level of innovation and product evolution in this country is something we are honoured to celebrate year after year.
What truly sets Product of the Year apart is that our awards are voted for by more than 8,000 members of the Great British public. Conducted in partnership with our research partners, Kantar, the results reflect the ever-changing habits of the UK shopper.
Looking back at winners from the past two decades offers a fascinating insight into how tastes and trends continue to evolve, and how products never stop innovating to meet that change.
As the evening drew to a close with a fabulous performance by singer and actor Laura Pitt-Pulford, there was much to celebrate. With so much talent in one room, the future of the FMCG sector looks to be in very safe hands.
Now it’s time for the winners to make their victory count. With 71% of consumers saying the Product of the Year endorsement makes them more likely to buy a product, and as many as 81% recognising the logo, we’ve helped set them firmly on the path to success.
Thank you to everyone involved for a truly fabulous night.
List of all winners is detailed here
For images from the night please click here
