05 May Ones to Watch… Aperol Spritz To Go
After a slightly cloudy bank holiday weekend, Aperol is bringing the sunshine and this time it’s canned!
Please give a warm welcome to the new Aperol Spritz TO GO cans: the iconic Italian aperitivo now in a ready-to-drink format brings the spirit of the ‘dolce vita’ to British bbqs, park hangs and picnics.
It should be highlighted that ‘canning’ the beloved bittersweet serve is no minor move for the brand – the first time in Aperol’s 107-year history. As the Italians say, “I classici non si toccano” – the classics shouldn’t be touched – but Aperol’s new ready-to-drink cans might just be the exception even the maestros would embrace.
The slimline 250ml cans come in at 5% ABV and are rolling out across UK supermarkets and convenience stores just in time for festival season.
And honestly? It feels like we’ve been waiting our whole lives for this launch. Aperol Spritz has become the drink synonymous with golden-hour socials, long lunches and optimistic 14-degree Celsius beer garden drinks. According to NIQ CGA data, it is now Britain’s most popular cocktail ordered in venues nationwide.
So, while the forecast couldn’t be more English, Aperol preaches consistency in a recipe that continues to spark optimism and joy no matter the moment.
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