28 Jul Ones to Watch: Our Pick of the Road Trip Snack Essentials
Bar digital devices, snacks are the best magic trick a parent can offer on long car journeys and summer holiday days out. These next Ones to Watch picks are a weary mum/dad’s secret weapon for when the kids get hangry – the theme is dairy (for strong teeth and bones) and these are the toast of fun kids snacks at the moment….
Throwback to Frubes, the Evergreen Kids Snack
Thirty years ago, Frubes made a punchy launch into the FMCG market. They were the snack to have in your lunch box – something our MD Helga Slater remembers all too well as she helped Frubes make their debut in the 90s. Today, despite masses of competition, they’ve still got it and we’re mega excited to see this new iteration. Following the times… this relaunch puts natural flavours, no added colours and dairy goodness front and centre, while remaining true to its roots. You’ve got to love the new interactive pack games that are sure to keep little passengers entertained long after the first round of “I Spy”.
Petits Filous Greek Style Pouches – Peak Picnic Material
Another godfather of the yoghurt snacks world and a brand known for its super cute ads featuring the most adorable French accents – Petits Filous says “bonjour, I’m here too”! Their first-ever Greek Style yogurt pouch is made for families on the move – thank goodness. With Calcium and Vitamin D, low sugar, two crowd-pleasing flavours and the ability to stay out of the fridge for up to eight hours, these pouches are ready to go wherever summer adventures lead. They’re smooth, squeezy and seriously handy when sticky fingers are inevitable.
Dairylea Snackers But Make It Fruity!
Cheese, crackers and fruit? That’s what we call a triple treat. Dairylea’s latest Snackers pairing brings together its classic cheese and crackers with strawberry fruit bites for a lunchbox-friendly twist that’s just as at home on a picnic blanket. As the brand’s first non-HFSS Snackers, it’s a fresh take on family snacking that doesn’t compromise on taste.
Next time you go the supermarket, look out for these products that will keep even the most inconsolable child schtum for a few minutes at least. These three products are giving The Collective Super Spoonies and Piccolo Organic Pouches – two Product of the Year alumnus and a reminder that entries for the next awards are just a few days away! #CouldItBeProductOfTheYear? For these masters of dairy… yes it could be.