Winners 2020

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2020 PRODUCT OF THE YEAR WINNERS

Baby Cereal

Cow & Gate Banana Wholegrain Porridge with Buckwheat

At Cow & Gate we support parents and their little ones on their weaning journey. Our stage 1 and 2 cereals have been carefully renovated now with a mess-free resealable pack and transparent window showing the new exciting recipe inside. One of our favourites the Banana Wholegrain Porridge with Buckwheat has an improved texture, no added sugar* or anything artificial. Careful reformulation allowed us to lower the naturally occurring sugar level even more by 46% per 100g. *contains naturally occurring sugar

RETAIL PRICE: £2.39 for 200g

Baby & Toddler Meals

Cow & Gate First Spoons Carrots

At Cow & Gate we understand early and more frequent exposure to a wide variety of vegetable flavours at an early stage can help encourage acceptance of veggies later in life and therefore establish positive lifelong eating habits. Cow & Gate’s First Spoons Carrots (4-12+ months) are a great way to help little ones get used to vegetable tastes. It uses only natural, steam-cooked vegetables without anything artificial. Important notice – Breastfeeding is recommended for the first 6 months of life. Please speak to a healthcare professional before introducing solid foods.

RETAIL PRICE: £0.65 for 125g

Bladder Weakness

Always Discreet Liners To Go

For those days when you need a little extra protection, ALWAYS DISCREET Liners to go for sensitive bladders have you covered. With their thin design, ALWAYS DISCREET incontinence panty liners lock away wetness and neutralise odours for added freshness so you can continue your day without letting a few drops get in your way. These liners are individually wrapped to offer portable protection on the go and for added hygiene while carrying them in your purse.

RETAIL PRICE: £1.99 for 16 liners

Cakes & Biscuits

Cadbury Dairy Milk Slices Range

Cadbury Dairy Milk Chocolate in a Cake – these delicious cake slices are filled with chocolate crème and topped with chunks of Cadbury Dairy Milk chocolate. Available in 3 tasty flavours: Cadbury Dairy Milk, Cadbury Dairy Milk Caramel and Cadbury Dairy Milk Raspberry.

RETAIL PRICE: £1.99 for a 6 pack

Cat Food

Whiskas Pure Delight

Our Whiskas® Pure Delight cat food is lovingly prepared with shredded, meaty pieces that will keep your cat coming back for more. These tasty wet cat food pouches will offer your cat a delightful & complete meal. Specially prepared to give your cat everything they naturally need, Whiskas® Pure Delight is available for kittens, adults & 7+ cats too, keeping your feline happy and healthy at every stage of their life.

RETAIL PRICE: £4.49 (12 pk) £13.99 (40 pk)

Cereal

W.K Kellogg Plant Protein

As people are eating more plant based foods they are seeking out natural, plant based sources of protein compared to traditional animal based sources. W.K.Kellogg Plant Protein Crunch has launched to perfectly address this need – delicious, crunchy, natural protein to start your day. We’ve used oats and puffed multigrain cereal blended with protein rich ingredients to develop a food unlike any other. The food has a unique crunch texture and comes in two moreish flavours; Dark Chocolate & Coconut and Original. W.K.Kellogg plant protein is high in fibre, contains no artificial colours, flavours or palm oil, is vegan and is a source of plant protein. As well as being good for you, W.K.Kellogg does good for others too as for every pack you buy, we donate 10p to good causes. That’s good all round.

RETAIL PRICE: £2.99 for 420g box

Coffee

NESCAFÉ Azera Coffee Bags

New NESCAFÉ Azera coffee bags are 100% fresh roast and ground coffee in a compostable bag, expertly crafted for both hot and cold brew for the first time ever. NESCAFÉ Azera coffee bags provide the rich taste and intense aroma of fresh roast and ground coffee without any of the hassle. Simply add hot water and brew for 3 minutes, or add cold water and leave chilled overnight to create a smooth full flavoured cold brew at home. Available in two delicious blends using rainforest alliance certified coffee, responsibly sourced through the NESCAFÉ plan: Espresso Roast – an intense, dark roast with smoky, chocolate notes. Americano Blend – a smooth, medium roast with exotic fruity notes.

RETAIL PRICE: £2.99 for a box of 10 bags

Coffee Pods

Costa Coffee Nespresso® Compatible Lungo Pods

Costa Coffee have entered the Nespresso market with a Costa’s Mocha Italia Signature Blend Lungo Nespresso Pods. These pods offer customers a smooth and nutty taste which can be prepared with their Nespresso machine. The pods are a strength No. 5 – Medium.

RETAIL PRICE: £2.99 per pack of 10 capsules

Convenience Food

Heinz Creationz

Bring excitement to your meals with new Heinz Creationz pouches, a simple solution for adventurous mealtimes. Containing a carefully prepared mixture of beans or lentils with vegetables, Creationz pouches are a versatile meal solution with a range of four outstanding world flavours to complement a variety of meal options: Italian Beanz, Spanish Beanz, Mexican Beanz and Lentil Curry.
Creationz pouches contain no artificial colours, flavours or preservatives. Easy to prepare, just place the pouch in the microwave for 90s!

RETAIL PRICE: £1.75 per 250g

Dairy

Lurpak Butterbox

With new Lurpak Butterbox, it’s never been easier to create good food. Unlike butter in foil that often gets damaged and messy to use, Lurpak Butterbox is an innovative recloseable cardboard box, containing delicious Lurpak Butter, that’s easy to open & close, and mess-free. Simply open, spread, dollop, sizzle, close, and repeat. A new way to enjoy classic Lurpak Butter.

RETAIL PRICE: £1.95 per 225g

Dairy Alternatives

NESCAFÉ Gold Dairy Alternative Lattes

NESCAFÉ Gold Dairy Alternatives range are the world’s first plant based instant lattes available in the comfort of your own home. Available in three expertly crafted, vegan certified varieties: Coconut latte, Oat latte and Almond latte. The perfect blend of responsibly sourced NESCAFÉ coffee and high quality plant based ingredients has been specially developed to ensure the same delicious frothy coffee experience, just without dairy.

RETAIL PRICE: £2.98 for 6 satchets

Dog Food

Harringtons Just 6

Harringtons Just 6 is a limited ingredient recipe, made using just 6 ingredients that you know and trust, with baked in goodness. A grain free food, we use freshly prepared chicken, salmon and lamb, with slow-baked kibbles for extra crunch and taste. Available in chicken, lamb or salmon, each with vegetables in a delicious stock. With Harringtons Just 6 you always know exactly what your dog is eating. A delicious, healthy alternative for your dog’s everyday diet providing all the natural goodness they need.

RETAIL PRICE: £6.50 for 2kg

E-Cigarette

Vype ePod

Vype ePod, seamlessly blends style and satisfaction, yet offers more puffs per charge plus magnetic charging and puff activation. The slim vape that hits big, Vype ePod delivers intense taste satisfaction with its ceramic heating technology and vPro nicotine salt eLiquids. A promising alternative to tobacco products, ePod is simply the only vape you’ll ever need.

RETAIL PRICE: £19.99

Feminine Care

Always Ultra InstantDry

Always Ultra Sanitary Towels with new InstantDry system absorb in seconds. It locks liquid inside to offer you up to 100% protection and confidence.
Always Ultra InstantDry Sanitary Towels feature Odour Neutralising Technology that locks odours and doesn’t just mask them. Even though Always Ultra Sanitary Towels are 3mm thin, SecureGuard provides additional security with a liquid-locking gel that keeps fluids inside, and the Flex & fit system ensures your pad stays in place and follows your body’s movement. Dermatologically tested to be gentle on your skin. An unbeatable protection during your menstrual cycle.

RETAIL PRICE: £1.99 for 9-16 pads (depending on size)

Flavouring & Seasoning

Paxo Bake in a Tray Stuffing

New Paxo Bake in a tray is a quick & simple way to make the Nation’s Favourite stuffing. For perfect convenient stuffing anytime of the week simply add water to the tray, mix, bake and enjoy! Available in Sage & Onion, serves 7, fully recyclable & suitable for Vegetarians.

RETAIL PRICE: £1.89 for 7 servings

Food Kits

Sharwood’s Katsu Curry Wrap Kit

Inspired by the vibrant and buzzing Asian street food markets, our easy-to-make kit brings the delicious flavours and aromas together to create an exciting meal the whole family will love. Each kit contains eight wraps, katsu curry sauce and oriental spice blend.

RETAIL PRICE: £3.19 for 456g

Formula Powder

Cow & Gate Growing Up Milk Powder 1-2 Years

At Cow & Gate, we have over 100 years of trusted experience and we believe that little ones are happiest when they develop at their own pace. Cow & Gate Growing-up milk is carefully made with our highest quality ingredients and nutritionally tailored to your toddlers’ stage of development. It’s a source of Calcium and Vitamin D for normal bone development and Iron to support normal cognitive development. Our practical EaZypack format includes a measuring scoop and powder leveller. Handy when you have your hands full! Cow & Gate Growing-up milk. Nourish their happiness. Use Growing-up Milk as part of a varied, balanced diet from 1 year. Follow-on milk should only be used as part of a mixed diet and not before 6 months. Talk to your healthcare professional.

RETAIL PRICE: £8 for 800g

Formula RTD

Aptamil Follow On Milk with Pronutra – Advance Liquid

Our team of Aptamil scientists know that breastmilk gives babies the best possible start in life which is why they have dedicated 40 years to researching its unique properties. Aptamil Follow On Milk with Pronutra(TM)-ADVANCE Ready to drink is our unique infant milk formula in a liquid format that is convenient for parents as it requires no preparation and is great for on-the-go. Our latest recipe is nutritionally tailored to complement a weaning diet from 6-12 months and contains our unique blend of GOS/FOS and HMOs. HMOs are one of the most abundant compounds in human milk. The HMOs in our product are structurally identical to those found in breastmilk* and are produced by our unique process. *HMOs in our formula are not sourced from breastmilk. Important notice: Breastfeeding is best. Follow On Milk should only be used as part of a mixed diet and not as a breastmilk substitute before 6 months. Talk to your healthcare professional.

RETAIL PRICE: £0.85 for 200ml

General Cleaning

Cif ecorefill Range

New Cif ecorefill is a 10x concentrated refill that allows shoppers to buy one spray bottle, which they can then use for life. Made with 75% less plastic, Cif ecorefill attaches to current Cif Power & Shine bottles and is very easy to use. Diluting the product at home means 97% less water being transported, 87% fewer trucks on the road and less greenhouse gas emissions. Importantly, diluting has no effect on product performance, so consumers can experience the same great performance as the regular 700ml Power & Shine sprays. In addition, the ecorefill is 100% recyclable once the plastic sleeves are removed.

RETAIL PRICE: £2.50 for 70ml

General Household

Astonish Oven & Grill Cleaner & Sponge

Astonish is an alternative to some of the harsh, often toxic oven cleaners currently on the market.

  • Powers through oven dirt tackling the entire oven, including the door
  • With the addition of orange oil to cut through grease with ease and additives to boost fat solubilisation and aid the removal of burnt on food residues
  • Includes a surface specific sponge designed for the tough job of cleaning Oven & Grills
  • No harsh chemicals, no need to wear gloves or have a child safety cap, unlike many other oven cleaners
  • Cruelty Free, Vegan and certified

RETAIL PRICE: £4 for a 250g pack

Health & Beauty

Bio-Oil Dry Skin Gel

Discover the next generation in the treatment of dry skin with Bio-Oil Dry Skin Gel. Bio-Oil Dry Skin Gel is a gel-to-oil formulation which absorbs easily, helps the skin to retain moisture and has been clinically proven to improve dry skin. The unique gel-to-oil texture creates a protective film to resist moisture loss and restore dry skin to its optimal hydrated state. It contains emollients like shea butter and humectants like glycerine along with skin-soothing ingredients such as vitamin B3, resulting in incredibly soft and moisturised skin.

RETAIL PRICE: £4.99 for 50ml Pot, £8.99 for 100ml, £14.99 for 200ml

Health Nutrition

Optimum Protein Bar – Rocky Road Flavour

For our new protein bar we decided to focus on what’s important for our customers: a soft eat over shelf life, vegetarian ingredients, multiple textures, great flavours and class leading nutritionals. We then translated these into the ultimate protein bar using our unique protein whipping technology, with the addition of multiple textures via sugar free caramels and crisps, all coated in a completely new sugar free, high protein, real Belgian chocolate (developed specifically for us). The vast majority of sports nutrition protein bars in the UK are gelatine / collagen based (>90%), so it took the team 12 months to identify ingredients that would deliver a vegetarian status with great shelf life. Our new protein bar has the softest texture in the category.

RETAIL PRICE: £2.49 each 60g bar (£24.99 for box of 10)

Healthy Drinks

Honest Classic and Pink Lemonade

Our Honest promise is to make drinks that are organic, with simple recipes and sustainably sourced ingredients. Just like our classic lemonade, Honest Pink Lemonade is traditionally refreshing, crafted with organic lemon juice and raspberries, adding a vibrant twist to long serve drinks. Try it, developing your own signature serves with crushed ice and botanical garnishes that compliment the lemon blossom flavourings. Perfect to enjoy in your favourite pub garden and for a sip of summer. Also available as Honest Classic Lemonade.

RETAIL PRICE: £2 for 330ml glass bottle

Household Paper

Plenty Handy Towels

New Plenty Handy Towels are handy single sheets of strong and absorbent paper towels. Kitchen roll is a household essential, but we all know that messes and spills don’t just happen in the kitchen. Handy Towels’ attractive, place anywhere waterproof packaging protects the single sheets from water, dirt & humidity. The handy single sheets of household towel are easy to grab one sheet at a time with just one hand. Whether the bubbles have overflowed at bath time, or there’s a paint spillage in the nursery, a quick clean is always a good clean. Plenty Handy Towels allow you to clean up spills and messes fast no matter where you are in the house.

RETAIL PRICE: £2 for 75 sheets

Hybrid Mattress

The Simba Hybrid® Mattress

An award winning hybrid mattress which combines support and comfort from 2500 patented pocket springs and 3 types of foam, including an open cell cooling comfort layer. Designed and tested using data from 10m sleepers, it’s designed for all sleepers and sleeping styles. The pocket spring layer contains springs which are finer and smaller than traditional springs creating a larger surface area and more points of contact with the body. They individually adjust to your weight and have a unique cone shape form, which helps relieve pressure on shoulders, hips and spine. Our new zip-off, washable and super soft hypoallergenic sleep surface is also removable and washable. The five layers of perfect comfort are now snugly surrounded by a new 360° high density foam border called Edge Lift. It means that no matter where you lie on your mattress, your Simba Hybrid® Mattress offers the same great support from one corner to the other.

RETAIL PRICE: From £649

Indulgent Treats

M&M’s Bars

Having caused a storm when they burst onto the scene in the USA and Australia last year, UK chocolate fanatics have been in a frenzy over the anticipated arrival of the bars. After several years of development, the launch of M&M’s Bars marks one of the most exciting new M&Ms product to date, and invites fans of the iconic brand to get stuck in and experience the great M&M’s taste in a whole new way. The range comes in four delicious varieties – Chocolate, Peanut, Crispy and Hazelnut, with each containing mini M&M’s packed in a delicious milk chocolate chunk and perfect for sharing.

RETAIL PRICE: £2.49 for Peanut, Hazelnut & Milk Chocolate 165g, Crispy 150g

Kids Food

White Choc Coco Pops

White Choc Coco Pops – this new and delicious food is the Coco Pops puffed rice cereal as you know it, but now in a white chocolate flavour. This variant of Coco Pops continue to transform the milk so all kids and adults across the nation continue to sip every last drop of white chocolatey milk at the bottom of the bowl. What’s more is that White Choc Coco pops has 30% less sugar than other chocolate rice cereals.

RETAIL PRICE: £2.29 for 480g

Laundry Additives

Vanish Gold Oxi Action Stain Remover Gel

Vanish introduces a revolution in stain removal. Our Gold standard in stain removal is now a concentrated gel with encapsulated powder particles which lifts tough stains even in a cold wash. This stain remover is so versatile, just use a dose in the wash or pre-treat for tough stains. It is specially formulated to be safe on colours, and even suitable for the use on delicates like silk and wool. It has a colour safe concentrated formula with plant derived ingredients. The packaging is also recyclable.

RETAIL PRICE: £5.75 for 750ml

Laundry Detergent

Surf Coconut Bliss Liquid Detergent

All the brilliant cleaning you expect from Surf with a new delicious Coconut fragrance to take you away to a tropical beach. It has a nature-inspired fragrance that will give your clothes the nourishing benefits of soft and creamy coconut milk. The scent designed with sweet and warm notes of vanilla, amber and musk enables you to ‘escape’ to a beautiful natural paradise. It’s suitable for washing both coloured clothes and whites and the fragrance is long-lasting, so your clothes stay smelling gorgeously fresh all day.

RETAIL PRICE: £5 for 25 washes

Mattress

Casper Essential Mattress

THE CASPER ESSENTIAL, Casper’s streamlined mattress comes with Casper-quality comfort at an unbeatable price. It’s a simple two-layer sleep surface designed with value in mind. A durable knit cover built to last year after year and move after move.

RETAIL PRICE: From £275

Meat-Free

Richmond Meat-Free Sausages

Richmond, the Nation’s Favourite sausage brand, has launched a Meat-Free version of its famous sausage. More people than ever are looking to reduce their meat consumption, so Richmond Meat-Free Sausages are here to ensure that everyone can enjoy tasty sausages without the meat content. They are made from a soya-based protein and contain 57.5 calories per sausage – looking and tasting just like a Richmond Pork Sausage, right down to the famous crispy skin. Ideal to use in place of a traditional pork sausage when making recipes from toad in the hole to bangers and mash.

RETAIL PRICE: £2.50 per 8

Men's Razor

Gillette SkinGuard Sensitive Razor

Gillette has introduced Gillette SkinGuard Sensitive, its latest product innovation specifically designed to stop the irritation many men with sensitive skin experience. The innovative razor places a breakthrough SkinGuard bar positioned between two of Gillette’s best blades to gently smooth and flatten the skin away, taking the pressure off the blades during the shave. This gives men with sensitive skin a comfortable shave without the irritation. With research certified by the British Skin Foundation, Gillette SkinGuard Sensitive is clinically proven to stop shaving irritation, allowing all men to have a comfortable shave, taking the pressure off to help them look and feel their best.

RETAIL PRICE: £8.99

Sauce

Loyd Grossman No Added Sugar Bolognese

A delicious bolognese sauce made from high quality ingredients, that now is available with no added sugar. Juicy sun-ripened tomatoes blended with red wine, basil and oregano, and one of your five a day.

RETAIL PRICE: £2.09 per 350g

Snack Pot

Loyd Grossman Pasta Pots Range

The new Loyd Grossman Pasta Italia range gives you a taste of Italy in just 5 minutes! Each pot contains an expert blend of ingredients: high quality vegetables, delicious chunks of chicken, Italian herbs and perfectly al-dente penne pasta as well as Loyd’s unique tomato powder which, when hot water is added, becomes a rich, authentic passata. Available in Tomato & Basil, Creamy Chicken Pesto and Tomato & Chilli. Buon appetito!

RETAIL PRICE: £1.49 for 58-64g

Snacks

Mr Kipling Reduced Sugar Slices – Angel & Chocolate

Our new range of reduced sugar slices, all the great taste of the your favourite Mr Kipling Angel and Chocolate slices but with 30% less sugar and less than 100 calories per slice offering a better for you choice.

RETAIL PRICE: £1.75 for a 6 pack

Sparkling Wine

O’jos Spritz

From the vibrant heart of Chile, O’jos Spritz is a new wine brand, offering a range of canned spritzer style wine-based drinks, delicately flavoured for a lighter, more refreshing taste. Choose from Rosé Spritz, lightly flavoured with Cranberry and Pink Peppercorn, or Chardonnay Spritz, which has been lightly flavoured with Rose and Raspberry for a new and exciting wine drinking experience.
Made with Chilean grapes and natural flavours to enhance the flavour without masking the taste of the wine, all carefully blended by the expert winemakers at Concha y Toro.
At only 5.5% ABV and packaged in handy, portable and recyclable aluminium cans.

RETAIL PRICE: £2 for 250ml

Toilet Tissue

Cushelle Ultra Quilted

Cushelle Ultra Quilted, is our softest ever toilet paper. New Cushelle Ultra Quilted with 3-ply Ultra Quilted for extra softness & strength Cushelle Ultra Quilted is made differently with plump air cushions for irresistible softness and comfort.

RETAIL PRICE: £2.25 for 4 rolls

Toothpaste

Oral-B Gumline Purify Toothpaste

Oral-B is on a mission to transform gum health with new Oral-B Gumline Purify. 62% of UK consumers suffer from undiagnosed gum issues, but currently gum care offerings are reactive, clinical and unpleasant. Oral-B Gumline Purify is a toothpaste designed for daily use to help prevent gum issues. Gumline Purify’s Activated Foam Technology delivers complete coverage of teeth and gums to target harmful anaerobic bacteria. It also contains a special sensate ingredient to cool gums. Available in three variants: Deep Clean, Extra Fresh and Gentle Whitening.

RETAIL PRICE: £5 for a 75ml tube

Water

Aquarius Lime and Lemon

A great-tasting, functional water drink that couples simple hydration with essential mineral intake to refresh your body and mind. Aquarius comes in two refreshing flavours: Aquarius Lemon is infused with Zinc, which contributes to normal cognitive function and contains 20 percent of your daily Zinc requirement, per 250ml serving size. Aquarius Lime, includes 20 percent of your daily need of magnesium, per 250ml serving size. Magnesium contributes to the reduction of tiredness and fatigue.

RETAIL PRICE: £95p-£1.25 for 400ml

Whitening Toothpaste

Oral-B 3D White Luxe Blast Toothpaste

Oral-B has expanded its whitening toothpaste range with Oral-B 3D White Luxe Blast. Oral-B 3D White Luxe Blast contains our most advanced whitening technology to blast away stains and harmful bacteria. Dual Silica Polishes Away Stains, whilst SHMP Soluble Crystals prevent against future stains. It is also the first whitening toothpaste to contain OptaFresh Technology to neutralise bacteria that cause bad breath. 3D White Luxe Blast delivers the whitest teeth and the freshest breath.

RETAIL PRICE: £5 for a 75ml tube

Wipes

The Cheeky Panda Baby Wipes

The Cheeky Panda wipes made with 100% natural bamboo fibre. Completely biodegradable! The wipe contains no plastic. 99% Purified Water with Aloe Vera and Fruit Extract. Wipes breaks down in compost in just 3 weeks. Sensitive Skin Friendly, Vegan certified, Cruelty free approved. Cheeky Panda is a B Corp and a percentage of all profits go to protecting the rain forest to protect it for future generations.

RETAIL PRICE: £2.99 for 68 wipes

Women's Razor

Venus Extra Smooth Sensitive

New Venus Extra Smooth Sensitive is the perfect match for sensitive skin as it allows you to feel up to 0% irritation & 100% smooth skin from your shave. It has been dermatologically tested for sensitive skin & features three key innovations to reduce shave irritation and provide a comfortable and effective shave for sensitive skin. The New Skin Elixir lubrastrip activates when wet and releases a perfect dose of protection you can feel, for better razor glide and is 3x better than any existing Venus lubrastrip. 5 Diamond-like coated, low cutting force blades glide over your skin for a closer shave and reduced pressure per blade. A ribbon of moisture with a touch of aloe round the edge of the blade helps protect from nicks & cuts.

RETAIL PRICE: £10.99 for 1 handle and 1 blade

Zero/No Sugar Drinks

Diet Coke – Twisted Strawberry & Exotic Mango

The Diet Coke taste is iconic and easily recognisable as the most refreshing lighter tasting cola with no calories and no sugar. The latest flavour to enter the market is a twist on this iconic taste as it has the known and loved Diet Coke as a base with a burst of Strawberry on top and a hint of guava. It is bursting with flavour, and perfect served on ice on a warm Summer’s day. Also available in Mango.

RETAIL PRICE: £1.45 for 1.25 litre, £2.49 for 4x330ml

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