16 Apr Shining a light on the brands we rely on
We are negotiating unprecedented times with a focus on home and keeping safe more important than ever.
And a light is shining brighter on the brands we live with. Those that keep us clean, keep us fed, keep us entertained. The products we rely on to do a job and do it well.
Over the past 16 years Product of the Year have been celebrating the products that do just that, shining our own light on brilliant innovations that make the everyday just that little bit easier for all of us.
In January this year, 44 of the brightest and best walked away with a Product of the Year trophy winning the right to feature the iconic red logo on their packaging and all their marketing communications. A reassuring seal of innovation excellence voted for by more than 10,000 UK consumers.
And so a much-warranted shout out to some of the 2020 winners who are continuing to provide for us, meeting our day-to-day needs: Cushelle Ultra Quilted toilet tissue; the Cif ecorefill range; Plenty Handy Towels; Vanish Gold Oxi Action Stain Removal Gel; Cow & Gate First Spoons Carrot baby food; Whiskas Pure Delight cat food and to help with those at-home workouts – Optimum Rocky Road Protein Bar. And let’s not forget those products that brighten the day just a little bit more especially in the current climate; M&M’s Chocolate Bars and O’jos Spritz wine!
Over the coming weeks we will be showcasing some of the winning products, digging deeper to discover the secrets of their success and chatting to the people responsible for bringing them to market – the brilliant brains behind the brands.