02 Jul Taking Feminine Care to New Heights
Women’s healthcare is a booming market. Globally, it’s projected to reach $41.05 billion by 2027.
Over the past few years, at Product of the Year, we’ve seen some of the most forward-thinking products enter our awards that help solve a problem and make women’s lives that bit easier.
Needless to say, we’ve come a long way since the days of discrete menstrual advertising and the dreaded ‘sanitary napkins’ of yesteryear. Today, period advertising is loud and proud, and brimming with innovation. Mooncup’s silicone menstrual cups are a hygienic but environmentally sustainable solution to sanitary pads and tampons. It’s estimated that 1.5-2 billion menstrual items are flushed down Britain’s toilets each year. Along with Lily Cup and Ziggy Cup, Mooncup has led a revolution in the menstrual market with Wuka Period Pants providing a similar solution while doing its bit for the planet and DAME’s Reusable Panty Liners similarly making for an eco-friendly solution.
Pregnancy, childbirth and the wear and tear of life can wreak havoc on women’s bodies. And it’s products like Innovo’s Incontinence Shorts and Intimina’s Kegel Smart electronic pelvic floor trainer ranges, that have provided pioneering solutions to a problem that many women suffer in silence with. While brands like Seven Seas, Health and Her and Menopace have all launched supplements that help women in later life with the very real symptoms caused by the menopause.
And while many products are geared towards solving problems, others are focused on female joy and pleasure. Sexual wellness has taken off within women’s healthcare, with new products emerging everyday that are carefully crafted to female anatomies, today more than ever before. LELO and Love Honey vibrators and sex toys have reached legendary status in their categories, while Beauty Bay and Goop both cater to a whole range of the needs and requirements of modern women.
Photo by The Lazy Artist Gallery from Pexels