11 Jul Ones to Watch… Strongbow Strawberry
LAD categories are up during the Euros and not the kind you might think! Long Alcoholic Drinks (LAD) like cider are a footie fan’s friend in testing times (Come on England!) and Heineken has come in fresh with a fruity summer tipple that is a real crowd-pleaser.
A lightly sparkling strawberry cider made with strawberry juices and British apples, this drink is a natural beauty. No artificial flavours, sweeteners or colours have been used in the making-of and we highly approve of that!
Sold exclusively in Tesco stores (for now!) and following the success of the brand’s mixed berry ciders and the very recent launch of its Zest (citrus) edition… Strongbow Strawberry has been highly anticipated by cider fans. Described by consumers as “refreshing” and “absolutely scrumptious”, it’s not to be missed this summer season.
Its sister product, Strongbow Tropical, took home a Product of the Year 2024 award within the ‘alcohol’ category – but will it be a win for strawberries in the next awards?
We’ll have to wait and see…
Quick. Enter your innovation at https://www.productoftheyear.co.uk/ before it’s too late.
The deadline for entries is 31st July 2024.