06 Sep Ones to watch… Wrigley’s Extra Watermelon Flavour
It’s back to school/work for many of us, which means we need something to brighten our day. Due to popular demand (fruity gums are the fastest-growing gum segment), Mars Wrigley has pulled another showstopper out of the bag. Watermelon chewing gum. Yum, yum!
From strawberry to apple and blueberry, the Wrigley’s Extra range is bursting with flavours that serve a range of tastebuds. And we have a feeling Wrigley’s has only scratched the surface of what’s to come. According to the brand, the fruity gum category has had a 25% increase in sales, and 70% of its growth has been incremental to the category.
“We’ve observed a surge in the popularity of Fruity Gum, now the fastest growing gum segment,” says Lucy Sherlock, senior brand manager at Extra. “Watermelon is our strategic response to this trend, meeting current consumer preferences whilst attracting a new, younger audience with an expanded range of fruity flavours.”
Speaking of extra, there’s still time to enter Product of the Year 2025. We’ve extended the deadline, but not forever. Don’t miss out: https://www.productoftheyear.co.uk/