08 Aug Ones to Watch… Sip Smart with three HFSS Heroes
Sugar, who? With High Fat Sugar & Salt (HFSS) regulations on the horizons for food and drinks brands, brands are needing to step up to the plate more than ever.
These three products are ahead of the game without compromising on the flavours that made them famous.
Emmi Zero Sugar Range
Creamy, dreamy, and now completely sugar-free — Emmi has entered the zero-sugar chat. From iced coffees to flavoured milk drinks, this range is **chef’s kiss**. Pour it over ice, sip it straight from the bottle, or sneak it into your post-gym routine. This is smooth as ice.
Tropicana 30% Less Sugar
There are no nasty surprises when looking at the ingredients list of this orange juice. It’s 30% less sugar; keeping all the juicy goodness but dialling down the sweet factor. It’s breakfast-ready, school-lunch approved, and perfect for anyone looking to sip a little smarter.
Ribena Reduced Sugar Squash
Same bold berries. A little less sugar. Ribena’s squash has long been a cupboard classic, and now it’s got a new look — lighter, leaner, and just as legendary. Mix it up after school, during work, or in a tall glass with ice and sunshine (weather not guaranteed). The unmistakable Ribena taste is still there — just a bit more 2025.
Why Buy?
Because less sugar isn’t a trend — it’s the new standard. And with these three brands leading the charge, switching things up never tasted so familiar. Look out for them on shelves now… the labels might have changed, but the brand love certainly hasn’t.
#CouldTheyBeProductOfTheYear? Sweet (but not too sweet) victory awaits.