05 Jun Ones to Watch… Rock Face x Dove Refillable Deodorants
Heatwave season calls for extra hygiene precautions. Fortunately, Rock Face and Dove have just the ticket with their own takes on the refillable trend – with something for men AND women.
Fortunately, you don’t have to be a soft boi to enjoy the next product…
Men’s grooming brand, Rock Face, has rolled out the “first refillable deodorant” formulated specifically for men. They say the formula took almost two years to get just right, proving that good things take time. The range promises up to 48 hours of odour protection and launches in three manly fragrances – Original, Power and Refined – giving shoppers a choice of scents while reducing single-use packaging. We love the bold, primary colour packaging and the clean, simple ads that reflect much of what the brand is all about. The sleek, aftershave-inspired bottle design also helps elevate the category, bringing a premium feel to a daily essential.
And… ladies’ night is every night with Dove’s stunning pebble-shaped refillable deodorant. Designed to be kept and reused time and time again, the sleek case transforms a daily essential into a stylish accessory, helping reduce packaging waste while tapping into the growing refillable trend. Available in a range of beautiful pastel shades, the reusable case houses 35ml refills and delivers up to 72 hours of odour protection with a formula that’s 97% plant-based. Shoppers can choose from three starter kits featuring Original, Violet & Tonka Bean and Peony & Pineapple fragrances, with additional refill options including Macadamia & Coconut, White Flower & Heliotrope (Superdrug Exclusive) and Lily & Green Lime (Boots Exclusive).
Combining standout design, strong sustainability credentials and long-lasting performance, Dove is proving that fresh pits and a greener future can go hand in hand.
Fresh pits shouldn’t be at odds with the environment so we’re happy to see innovation that pushes both forward.
So, Dove and Rock Face… #WillItBeProductOfTheYear? The lines are open – get submitting!