12 Jun Ones to Watch: Get a ‘load’ of this – a laundry special
Laundry brands often fly under the radar of FMCG, so we wanted to take this opportunity to shine the spotlight on the top products that keep on delivering in this category.
Cleaning need not be a ‘chore’, today there are solutions aplenty for everything from a big family wash to keeping colours intact and even protecting material fibres. As consumers look for products that save time, simplify routines and deliver better results, a new wave of laundry innovations is emerging…
Here are our four laundry Ones to Watch:
Persil Wonder Wash Max: Stains, be gone!
After taking home a Product of the Year award a few years back, Wonder Wash returns bigger and better than ever.
The next product is no miracle, it’s pure science – with a dash of creativity… Wonder Wash Max has been developed to tackle tougher stains and larger laundry challenges, building on the success of the original range but bringing so much more. Most households juggle busy schedules and multiple occupants fighting for washing machine space, so consumers are increasingly looking for all-in-one products that can deliver professional-level cleaning results without complications.
Persil Wonder Wash Max works on a shorter cycle and a minimal 27ml is needed for a standard cycle. A little goes a long way… now that’s efficiency.
Ariel: One for all and all for one
According to those in the know, laundry habits have changed dramatically in recent years.
How?
Washing machines are getting larger, households are waiting longer between washes and consumers are increasingly looking for products that can handle bigger, tougher loads in a single cycle. Nothing’s getting past these laundry fanatics.
That’s where Ariel The Big One comes in.
Designed to deliver the cleaning power of two standard Ariel PODS in one larger capsule, The Big One has been created specifically for today’s larger wash loads and challenging stain-removal needs. This little guy also supports effective cleaning in colder washes – less energy, cheaper bills, what’s not to love?
Simplicity is key with this low maintenance king of the spinners. Ariel is giving the people what they want and that’s an easy laundry life.
Dr. Beckmann Laundry Sheets: Slip it in your bag
Sheets are the talk of laundry town these days. We didn’t get it at first, but now it makes total sense and has one pondering why every brand isn’t following in its footsteps.
Call a doctor, someone’s stained their top…
Don’t worry, Dr. Beckmann’s Laundry Detergent Sheets are here to help. These sheets are lightweight, compact alternative to traditional liquids and powders. The pre-dosed sheets dissolve in the wash, work at low temperatures and take up a fraction of the storage space required by conventional detergents – you could even take it through hand luggage for an easy travel hack.
For consumers living in smaller homes, travelling frequently or simply looking to declutter their laundry routine, the format offers ultimate convenience. This is 10/10.
Dial-a-Dylon: Keeping colour intact
This Henkel ‘hun’ of the laundry world is quite something. Dylon, the brand known for fabric dye, has expanded its reach to include colour-protecting detergents. CLEVER TREVOR ALERT.
Fast fashion is officially over, for those looking to protect their clothes, this is an essential. Each of the products in this range are designed to restore colour, renew fibres and keep clothes looking newer for longer. The brand is also championing the wider “Refresh and Renew” movement through partnerships and initiatives that encourage people to repair, restore and re-wear rather than replace. There’s something very cool and retro about the packaging as well.
Things are heating up in the utility room, so snap up your summer laundry essentials for a clean, serene look. Each product has award-winning potential, but… #CouldItBeProductOfTheYear? Maybe, baby!