19 Jun Ones to Watch… Yeo Valley Organic Fruited Greek Style Yogurt
Hot summer days call for cool snacks straight from the fridge. Fortunately, Yeo Valley Organic is here to help.
This much-loved Somerset dairy brand is evolving with its Fruited Greek Style yogurt range and it’s putting us in the holiday mood here at Product of the Year! This is all the things Yeo Valley is known for – thick, creamy organic yogurt – blended with exotic fruit in three flavours that will spark joy in every spoonful: Mediterranean Lemon, Alphonso Mango & Coconut, and Passion Fruit & Mandarin. Mmmm.
For a centuries-old product – that, fun fact, evolved from a Middle Eastern preservation method – innovating in the Greek yoghurt category is not so easy. Yeo Valley keeps all the qualities it’s known for including its use of organic credentials, natural ingredients, zero artificial nasties, but genuinely pushes things on with new flavour combinations that wouldn’t be out of place on a trendy restaurant menu.
With consumer demand for high-quality, ethically produced food continuing to climb – particularly in the warmer months when people are thinking more carefully about what they’re eating and sharing – Yeo Valley’s spring-summer push feels perfectly timed. Clean label, organic, and genuinely delicious: this is the kind of launch that earns a place in the consideration set come awards season.
And the ambition doesn’t stop at the fridge door. Ahead of National BBQ Week, Yeo Valley Organic is also expanding its summer grill credentials with the launch of British Lamb Burgers – made from 100% British, free-range organic meat and seasoned with herbs – marking the brand’s first foray into lamb. They’re landing in Tesco alongside the returning Beef Steak Burgers, which clearly had too many fans to stay off the shelves for long. Limited ingredients, serious provenance: exactly what you want when the coals are lit.
Could it be Product of the Year? It’s a moooo-d, yes!
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