20 Aug Ones to Watch: Milk n’ Magic
Milkshakes are having a real moo-ment. While everyone’s been busy ‘milking’ every oat, nut or coconut drink going, chilled dairy drinks are making a major comeback, and they are thicker, bolder and considerably more shakeable than your average smoothie. Here’s who’s churning up the category.
Shaken Udder causes a stir
Two decades on, Shaken Udder – the cartoon cow dairy brand that uses ‘real ingredients’ – isn’t running short of good ideas. According to an M&S study, 96% of Brits aren’t getting enough fibre – a stat the brand has decided to tackle head-on with its new Fibre milkshake range. Available in Mint Choc and Banana, it’s a clever move: functional benefits snuck into the brand’s trademark thick, creamy, taste-first indulgence, while still staying true to its roots with no artificial colours, flavours or sweeteners. Who said fibre can’t be fun?
Delamere & Swizzels: you heard right!
Pairing a premium dairy name with a sweet-shop icon is the kind of collab that shouldn’t work on paper but absolutely does on shelf. Delamere & Swizzels’ flavoured milk is sweet nostalgia at its best, while giving flavoured milk a genuinely novel, better-for-you spin. The lineup features three classic confectionery-inspired varieties: Squashies Drumstick Raspberry & Milk, Squashies Rhubarb & Custard, and Lemon Refreshers. Dee-lish!
So, if your heart desires dairy, look no further.
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