25 Sep Ones to Watch… For a Hollywood Smile
From milk teeth to fully grown smiles, the oral care category has a great deal of responsibility. Preventative toothcare is all the rage – not just to avoid those dreaded dentist trips, but also because who doesn’t want a beautiful smile? Brands are making toothcare more enjoyable, highly personalised and, dare we say it, a little more exciting. Here are four picks putting a fresh spin on an age-old routine.
Watermelondria, is that you?
Getting little ones to brush their teeth can be a daily battle, but Waken is bringing some fun to the chore with the Kids Watermelon Toothpaste. Designed for ages 3-12, this mint-free formula contains an exact 1450ppm fluoride and is Sodium Lauryl Sulfate (SLS)-free, with watermelon flavour instead of the traditional hint of mint. It’s designed to help protect against cavities and plaque while making brushing a little more appealing to growing smiles. What fun indeed!
Less ‘ouchy’, more ‘wowee’
And after the kids are all tucked up in bed, something for the grown-ups. This next one is for sensitive (toothed) souls… Sensodyne Advanced White brings together the desire for a whiter smile with care for teeth that need a little TLC. The new range includes Advanced White Enamel Defence and Advanced White Deep Clean, with formulations designed to start whitening from the first brush while providing protection for gums, teeth and mouths. Its ultra-low abrasion formulation is also designed to tackle surface stains without being harsh on enamel. A painless experience.
Lights, camera, action
The toothbrush has officially entered its high-tech era. And from hoovers to hair dryers and now toothbrushes, Dyson CameraJet is onto something here. The device combines sonic brushing with precision flossing, using a camera and Gap Optical Targeting™ technology to identify interdental gaps and direct a jet of liquid between the teeth. In this movie, your teeth are the main character. Add live cleaning footage, guided brushing and the MyDyson app and, well, this maybe isn’t something you’d gift your nan… unless she’s silver surfer of course.
Rinse and repeat
This next product is a fresh breath must and a familiar face on the supermarket shelves. LISTERINE’s new range comes in three flavour intensities – Extra Mild, Mild and Intense – giving consumers more choice over their daily rinse experience, while retaining the brand’s Essential Oils formulation. Personal preference meets oral care routine. Everyone wins.
Talking of winners…
The Product of the Year entry deadline has been extended – but not for long! Get your entry in now and give your product its chance to shine just like we’ve seen before with Oral-B (P&G)!
#CouldItBeProductOfTheYear