We’re excited to share that the Product of the Year logo is getting an update! This refreshed design enhances legibility, aligns with the global Product of the Year program (if you didn’t know we operate in over 45 countries Worldwide including USA, Canada, France, Spain, Australia and India), and gives the logo a modern, sharper look—all while maintaining the same credibility and recognition that drives consumer trust and sales. Take a look at the refreshed logo in action:
A Fresh Look for the Product of the Year Logo
What This Means for You:
- Current 2025 winners will continue using the current Product of the Year logo. They are of course able to switch to the refreshed version, or use a mix of both—whatever works best for your brand.
- Both logos equally represent Product of the Year and your win, continuing to resonate with consumers, retailers, and media.
- For winners in the 2026 program and beyond, the refreshed logo will be the only version used.
To make this transition seamless, further information is available:
- FAQs – Addressing common questions about the update.
- New Logo Files – For continued use in your marketing.
- Updated Logo Guidelines and Marketing Tool Kit – Ensuring proper usage in your marketing and packaging.
This change will help to elevate the Product of the Year logo and its impact even further. While this update is available for immediate use, future winners (starting with the 2026 program) will transition fully to the refreshed design.
If you have any questions, our team is here to help! Please contact Helga