2023 PRODUCT OF THE YEAR WINNERS
2023 PRODUCT OF THE YEAR WINNERS

Introducing Stella Artois Unfiltered: our Belgian brewmasters have honoured the brewing methods of the past to craft this new lager. The absence of filtration allows the fresh flavours of Saaz and Mandarina Bavaria hops to burst through, delivering a naturally refreshing taste and a hazy golden colour. With a slightly higher ABV of 5%, each sip is sweet and malty, with a floral and citrusy aroma you won’t get from other, clear beers.
RETAIL PRICE: £1.40 per 330ml bottle, £14 for 12 x 330ml bottles

There’s more to this stunning upholstered Simba bed base than meets the eye. Featuring Simba’s patented, individually sprung slats that provide bespoke support for the whole body, especially targeting potential problem areas like the hips and shoulders. Easily assembled in just under 10 minutes thanks to Simba’s patented, ‘easy-fix’ assembly system. Sturdily built from 100% FSC wood, upholstered in stain resistant fabric in three colourways and with a choice of four different legs. No long lead times and guaranteed delivery within just 3 days.
RETAIL PRICE: Double £1,169, King £1,199, Super King £1,299

Waking up with a sore neck? You need the adjustable Hybrid Firm pillow. It’s unique in offering customised comfort for your head and neck, thanks to three, interchangeable inner pillows. One firmer pillow features Simba’s ingenious, foam-encased Aerocoil® micro springs; the other two feature down-like Simba Renew – a remarkable material made from recycled plastic bottles. Layer them up in the order that suits to your preferred firmness and sleeping position (back sleepers can remove one pillow to lower the height) You’ll keep a cooler head too. Because Stratos® technology keeps the cotton cover cool, and Simba’s patented springs and foam maximise the flow of cooling airflow. Sleep technology has never been cooler.
RETAIL PRICE: £159 per pillow (45 x 70cm)

If you haven’t tried CBD products before, these gummies could be a great starting point. Starpowa have been at the forefront of the gummy vitamin game, and their tasty new apple-flavoured CBD gummies do not disappoint. Infused with CBD, they are designed to help you feel calm and relaxed, and are an easy way to consume CBD into your daily intake whilst at home or on the go.
Key benefits:
RETAIL PRICE: £39.99 for 60 gummies (one month supply)

TRIP CBD drinks come in four flavours powered by natural botanicals and premium CBD. These lightly sparkling drinks are all 21 calories or less, with no added sugar, gluten-free and vegan. If you’re looking for a deliciously refreshing drink then this is for you.
RETAIL PRICE: £3.79 per 250ml can, £14 for 6 pack, £56 for 24 pack

TRIP’s CBD oils are a unique blend of premium CBD, MCT oil and natural botanicals. Infused with chamomile for its soothing benefits and crafted to help you find calm. Two delicious flavours Orange Blossom and Wild Mint. TRIP’s CBD is third-party lab tested to ensure the highest quality and purity.
RETAIL PRICE: £19 for 300mg CBD, £63 for our highest strength 1000mg CBD (comes in 15ml bottle)

Introducing Shreddies The Honey One breakfast cereal. Four delicious layers of whole grain squares covered with a velvety honey coating to hit the sweet spot and help you get ready for those busy mornings. A perfect addition to the Shreddies family.
RETAIL PRICE: £2.70 for 460g pack

Your favourite Starbucks coffee now in the comfort of your own home! Enjoy two of the most loved chilled coffee flavours, Caffè Latte & Caramel Macchiato – the same great taste as your classic favourites, in a convenient bigger pack which delivers more coffee and more value for chilled coffee moments at home. 100% ARABICA COFFEE, made with a chilled blend of our bold signature espresso roast coffee and cool creamy milk. ETHICAL SOURCING Starbucks has formed a partnership with Conservation International to create Starbucks first ethical sourcing programme. Stay in. Chill out.
RETAIL PRICE: £3.75 for 750ml carton

Make the time to find your Oooh! moment. Whether you are celebrating with friends or relaxing at home, Lily O’Brien’s truffles are the perfect addition for any occasion. Created with passion using our finest Lily O’Brien’s chocolate and ingredients, the thick milk chocolate shell melts away to reveal a silky smooth salted caramel centre that oozes with flavour. An Oooh-so-luxurious delight for the taste buds. Perfect for sharing with friends, loved ones or even a decadent treat for yourself.
RETAIL PRICE: £5 for 200g box

Ambrosia Deluxe is our creamiest, most luxurious and thickest recipe. This is because we make it using fresh West Country cream and blend it with the finest ingredients to create the perfect indulgent custard. Ambrosia Deluxe is so delicious you can enjoy it hot or cold, as a treat on its own or poured over your favourite dessert.
RETAIL PRICE: £1.59 for 400g Can, £2.45 for 750g Carton

Fusions, the new and exciting taste sensation combining delicious tropical fruit with 100% natural flavours. With 3 varieties to choose from, our Strawberry flavour Mango, Watermelon flavour Papaya and Coconut flavour Pineapple are all vegan friendly, a source of fibre and packed full of natural goodness. Perfect to snack on at any-time of the day, this delicious little treat will make life extra tropical. Utterly convenient and mouth-watering too, this tasty tropical paradise awaits you.
RETAIL PRICE: £2.10 for 80g pack

Crackd is the world’s most versatile plant-based liquid egg replacer product allowing you to cook a range of sweet and savoury recipes without using eggs. Everything from egg free scrambled eggs, delicious omelettes, golden Yorkshire puddings right through to your favourite cake.
RETAIL PRICE: £3 for 346g bottle

Always Discreet Boutique Pants are our #1 combination of protection and softness, offering incredible protection with a fabric-like feel. The pants are made of silky-soft fabric that looks, fits and feels like your underwear, and their curve-hugging design fits close to the body so is barely noticeable under clothes. A hidden super absorbent core turns liquid into gel and locks away wetness instantly, and double LeakGuards help to keep wetness away from the sides, for secure protection. Whilst OdourLock technology neutralises odours instantly and continuously. Women can feel secure and empowered to go about their day.
RETAIL PRICE: £8.75 for pack of 8 – 9 pants

Aptamil this year relaunched its premium formula milk range Aptamil Profutura under the new brand name Aptamil ADVANCED. This rebrand focused on helping consumers more easily navigate the premium product range, which is Aptamil’s most advanced*. It also introduced packaging built with sustainability in mind. The powder format now comes in a fully recyclable tin and contains 50% less plastic than the previous packaging. Inspired by 50 years of breastmilk research, Aptamil ADVANCED Follow On and Toddler Milks are the only range in the UK with GOS/FOS and 2’FL** and are suitable in combination with breastfeeding or for formula feeding. Aptamil ADVANCED is suitable from birth to 3 years.
*Calcium and vitamin D are needed for normal growth and development of bone, and iron to support normal cognitive development.
**To verify contact us at aptaclub.co.uk/ask-us. GOS/FOS and 2’FL — our blend of Galacto- and Fructo-oligosaccharides with 2′-Fucosyllactose.
RETAIL PRICE: £1.20 for 200ml RTD bottle, £16 for 800g tin (powder)

Upgrade your device with Duracell’s most groundbreaking innovation yet. Duracell Optimum AA batteries provide UP TO 200% EXTRA LIFE in some devices or EXTRA POWER in other devices to ensure you get the best performance from your devices.
RETAIL PRICE: £5.50 for pack of 4

The new Venus for Pubic Hair & Skin Starter Pack is the ideal introduction to the collection. It includes: Razor + 2x Refill Blades: Don’t settle for shave bumps and ingrowns: The razor is specifically designed to help protect pubic skin from shave irritation. Its advanced Irritation Defence Bar and optimally spaced blades allow the blades to cut hair while barely touching the skin. SMOOTH SHAVE: Venus’s sharpest blades easily cut through hair. DESIGNED FOR TRICKY AREAS: The blades have a small head and a precision trimmer on the back to help reach tricky areas. 2-in-1 Cleanser + Shave Gel: 2-in-1 FORMULA: The Shave Gel can be used during the shave to provide a protective layer of glide to help prevent shaving irritation. It also doubles as a daily cleanser. CLEAR GEL: The translucent formula lets you see what you’re doing while shaving delicate areas. GENTLE FORMULATION: Dermatologist- and gynaecologist-tested, pH balanced and made without dyes and fragrance.
RETAIL PRICE: £22 for 1 Razor, 2 Blade Refills and a 2-in1 Shave Gel and Cleanser

NEW INEOS HAND WASH brings the science of fragrance into the home. Suitable for all skin types, the highly efficacious hand cleansing formula both protects and cares, as it’s not only antibacterial, but also contains four different types of moisturisers to actively strengthen the skin biome. Developed in three sensorial fragrances, all variants contain fragrance notes known to enhance human performance, such as mood and immune boosting benefits, brain health and sleep quality. First to market in the UK, this unique fragrance technology is formulated with ‘INEOS DNA’, comprising of natural phytoncides and essential oils known for their purifying properties. Phytoncides are biological substances emitted from plants and trees that provide major health benefits including purifying, stress relieving, mood improving and immune boosting benefits, enhancing quality of life and boosting performance. INEOS MOISTURISING Hand Wash with White Rose & Neroli. INEOS CLEANSING Hand Wash with Cucumber & Aloe. INEOS PROTECTIVE Hand Wash with Sea Minerals.
RETAIL PRICE: £1 for 250ml bottle

Air Wick 24/7 Active Fresh, Aerosol-Free Automatic Spray is the latest innovation from Air Wick delivering ongoing freshness and odour neutralization in our first aerosol free automatic spray. Now with a 95% naturally derived formula, free from added dyes, phtalates and acetones you can enjoy amazing natural fragrance in 3 intensity settings or at the click of an instant boost button.
RETAIL PRICE: £12 for Device and Refill

The Emma Premium Mattress offers outstanding comfort and ergonomic support with a feeling of bounciness through five-zone pocket springs and advanced Halo memory foam. The innovative hybrid design supports ideal spinal alignment and dynamically adapts to your body. The UltraDry Cover and open-pored HRX top layer enhance airflow and evaporate moisture to regulate body temperature for a cooler and deeper sleep. The combination of CarbonFlex Springs and Emma HRX Supreme ensures zero motion transfer for undisturbed sleep and high mattress durability.
RETAIL PRICE: Single £799, Double £1,099, King £1,299, Super King £1,449

New Comfort Passion Bloom Fabric Conditioner gives your clothes long-lasting freshness and fragrance + softness. With bursts of passionfruit, mango and lychee this limited edition fabric conditioner will give you a fruity fragrance you will fall in love with. Breathe in the fruity aroma of this fabric conditioner to experience the scent of summer all year round. Let the fresh fragrance burst of Comfort take you to a happy place because when your clothes smell good, you feel good – all day long. This fabric conditioner provides all-day odour defence for your clothes, helping to protect against unpleasant smells. Comfort Fabric Conditioner helps to smooth the fibres of your clothes, making them feel extra soft. Use with Surf Passion Bloom to experience double the passion.
RETAIL PRICE: £3 for 1.925 ltr (55 washes)

Surf Passion Bloom Concentrated Liquid Laundry Detergent features the gorgeous, long-lasting fragrance of enticing, tropical fruits blended with heavenly natural essential oils. Sweet and uplifting, the juicy notes of passion fruit, mango and lychee will whisk you away to an exotic paradise with burst after burst of exotic fruity fragrance. This concentrated washing liquid from the UK’s No. 1 fragrance powder detergent brand will bring long-lasting freshness and fragrance to your clothes. Surf Passion Bloom delivers outstanding washing results in both colours and whites, leaving your laundry brilliantly clean. This 648ml liquid detergent gives 24 washes.
RETAIL PRICE: £3.25 for 24 washes

The Gillette Labs Exfoliating Razor is the world’s first ever razor with a built-in exfoliation bar to combine shaving and exfoliation in one effortless stroke. Its sleek, premium metal handle comes with a lifetime guarantee1, making this the last razor guys need to buy, upgrading their shave to look and feel their best, effortlessly. The exfoliation bar in the much-hyped new razor from Gillette Labs – Gillette’s premium innovation hub – removes dirt and debris from the skin before the blades pass and features Gillette’s most advanced five blade technology for a close, comfortable shave. The beautifully designed metal handle comes with a magnetic stand to securely hold the razor upright, meaning the razor not only looks great on guys sinks but also allows blades to dry fully. What’s more, the 2D FlexDisc technology allows the razor to move according to the contours of your face to help ensure comfort and close contact is maintained with every stroke of the razor.
RETAIL PRICE: £22.50 for Razor and 4 Blades

Our Fresh Organic, Free-Range milk is now available in a planet-friendlier carton. Made only of renewable, plant-based, materials; the carton uses 70% less plastic vs our previous 1L plastic bottle and is fully recyclable. It’s just one way the Yeo brand is working to reduce its reliance on fossil fuels and lighten its footprint. Available in whole milk and semi-skimmed.
RETAIL PRICE: £1.75 for 1 ltr carton

Looking for a way to keep your home hygienically clean while leaving it with a fresh and clean fragrance? Look no further! Eliminate 99.9%* of bacteria and viruses and leave surfaces with a long lasting floral fragrance. Featuring a powerful formula containing natural oil, this multi-purpose cleaner is perfect for cleaning almost any surface, so it can be used as a bathroom or kitchen cleaner to eliminate odours and keep your home wonderfully fresh. What’s more, this concentrated multi-purpose cleaner makes approximately 10 litres when diluted – perfect for bigger households!
RETAIL PRICE: £2.50 for 240ml bottle

The Nicotine Pouch sector continues to see strong growth in the UK throughout 2020-20221, with Nordic Spirit now worth £1.4 million a month RSV2, as adult smokers and vapers continue to seek new and innovative alternatives in situations where smoking or vaping isn’t possible. Nordic Spirit launched Spearmint X-Strong, a crisp menthol flavour balanced with fresh and sweet tasting spearmint, and it has quickly contributed to the menthol flavours’ 81% share of the total nicotine pouch market3. Higher nicotine strengths also now account for 79% of category share4, with extra strong (11mg & 12mg) currently the fastest growing strength segment.
RETAIL PRICE: £6.50 for 20 pouches in a tin

Milk chocolate coated corn, peanuts, salted corn and honey roasted broad beans. No artificial colours, flavours or preservatives. Suitable for vegetarians. The crunch that gives you more and at 123 kcals per portions, this graze Crunch Creation brings chocolate-dipped corn to the honey roasted veg and peanut party, making for a properly irresistible snack.
RETAIL PRICE: £2.50 for 100g bag

Chicago Town Deep Dish The Ultimate One, is the ultimate slice of pizza heaven, with more taste in every bite. An exciting new take on the range with two new unique flavours, Picante Nduja is fully loaded with Nduja sausage, Peppadew Piquanté Peppers, mozzarella and signature tomato sauce on a Chilli Pepper Crust; and Peppered Cheesesteak that’s generously topped with beef, green peppers, red onions and a creamy cheesy sauce on a black pepper crust.
RETAIL PRICE: £3.05 for 2 x 160g Pizzas

Welcome to the ‘Beanz Liberation’! We are taking our beloved Heinz Beanz out of the can and into exciting new products that revolutionise traditional ways of consuming beans. Beanz Burgerz: Nutritionally rich vegetarian burgerz, packed with all the goodness of beans and veg, in a range of 3 flavours – Classic, Italian and Texan Style.
RETAIL PRICE: £2.50 for 2x burgers

Delicious cooked in the oven or on the BBQ, these 100% Meat Free, Vegan Shicken Tikka Kebab Skewers are handmade to ensure real restaurant quality, taste and texture and an authentic Chicken flavour packed into sustainable packaging.
RETAIL PRICE: £9.76 for 10 Skewers (800g pack)

Fish and Chip Friday? No need to miss out just because you’re looking to reduce your meat intake! Our NEW plant powered Birds Eye Green Cuisine Fishless fillets made with Rice Flakes and coated in our Birdseye signature crispy, bubbly batter. A source of Omega 3, Protein and no artificial colours, flavours or preservatives, they are full of goodness* & simply delicious. Why not try these fillets in your own fishless fillet burger topped off with a lovely vegan tartare sauce.
RETAIL PRICE: £3 for 240g pack

Taste: In this case, you instantly taste the crisp mango flavour, but without any sulphury or overripe notes. 95 calories, 4.5% ABV, Gluten Free and Vegan – a wave of pure refreshment.
RETAIL PRICE: £2.50 for 330ml can

New Heinz Pasta Sauces -7 different flavours: Bolognese, Sundried Cherry Tomato & Basil, Tomato & Chilli, Tomato, Mascarpone & Grana Padano Cheese, Tomato & Lentil Ragu, Chunky Tomato & Mediterranean Veggies, Tomato, Mushroom & Bell Pepper. Our tomatoes are grown by farmers in Italy with generations of experience, guaranteeing superior quality and enabling us to create the most delicious sauce, mixed with perfectly matched ingredients. Made with 100% natural ingredients, contains no added sugar, artificial colours, flavours or preservatives, is gluten free and provides 1 of your 5 a day.
RETAIL PRICE: £2.50 for 350g jar

Power brands Mentos & Fanta team up and create exciting Mentos chewy sweets! The iconic, one-of-a-kind chewy sweet is a perfect match of two well-loved brands, both of which have a long history of delivering refreshment and fun to consumers the world over. Mentos Fanta Orange flavour is available in various pack formats ensuring there is a Mentos Fanta sweet for everyone. Get ready to say YES TO FRESH with Mentos Fanta!
RETAIL PRICE: £0.60p per tube, 4 pack £1.39

Barratt Favourites is a new recyclable sharing tub made from 85% less plastic than previous Barratt tubs. The Favourites tub, which is suitable for household recycling, includes its translucent plastic lid, which itself has been manufactured using 30 per cent recycled plastic. The innovative tub is filled with a mix of all the Barratt favourites including Dip Dabs, Wham, Fruit Salad & Black Jack chews, Highland Toffee, Refreshers rolls, Shrimps & Bananas and Fruit Salad lollies. Recycle or refill your tub time and time again!
RETAIL PRICE: £3.50 for 500g tub

NEW Andrex® Ultra Care toilet tissue has been designed to deliver Our Best Care for Skin. This innovative product is hypoallergenic, pH balanced, dermatologically tested and has been proven to soothe the skin. That’s because we have utilised our new technology to create our softest ever tissue and added a unique, nutrient-rich lotion containing Aloe Vera. Plus it has been designed with sustainability in mind as the packaging is 100% recyclable and contains 30% recycled material.
RETAIL PRICE: £6.75 for 9 rolls

JUUL2 is the latest technological innovation from Juul Labs designed to provide a more cigarette-like satisfaction for adult smokers looking to transition from combustible cigarettes. The JUUL2 system was built based on adult smoker feedback incorporating new technology and features that provide a more consistent vapour experience, longer-lasting battery life, and a smart light system for e-liquid and battery communications. As part of the company’s mission to transition adult smokers from combustible cigarettes and combat underage use, the new JUUL2 also incorporates technology to prevent unauthorised use with the inclusion of JUULpod ID to prevent potentially harmful counterfeit and compatible pods. JUULpods are available in six adult-focused flavour ranges including tobacco, menthol and complex flavours, now accessible in over 15,000 UK stores nationwide.
RETAIL PRICE: Starter Kit £9.99, £5.99 refills

A delicious range of plant-based, favourite meals from Ben’s Original, ready to enjoy in 90 seconds. Choose from our classic Sweet Potato & Chickpea Tikka Masala, award-winning 3-Bean Chilli Non Carne, or our hearty & warming Spicy Lentil Stew with Carrot & Red Pepper. All are a good source of protein, a good source of fibre and all are made without artificial colours, flavours or preservatives. Perfect on their own, or serve up with rice for a quick and delicious meal for 2.
RETAIL PRICE: £2.49 for 285g pack