Working with COVID-19

Product of the Year is open for business and we’re committed to helping your brand leverage your win the most effective way possible. Our goal at Product of the Year remains to support and celebrate innovation and to deliver on our PR & Influencer campaign.

 

We understand that your main focus has been to maintain distribution and keep your retailers’ shelves stocked.

Therefore, we have delayed our usual activity around opening for entries. When appropriate, we will open officially for entries for the 2021 awards.

Within this challenging landscape, I’m sure you’re not only looking to weather the storm, but also prepare for recovery.  To that end, the issue isn’t just “What Now?” but “What’s NEXT?”  and here’s where Product of the Year can be a highly impactful part of your plan for reengaging with your customers in 2021.
 
Why?

    • Consumer reassurance – voted for by over 10,000 consumers your product is best in category

 

    • Product of the Year is a proven sales and marketing tool offering great return on investment. 86 % of shoppers are more likely to buy a product that has won Product of the Year, and winners see average sales increase by 10-15% – some seeing uplifts as high as 135%! We have a logo recognition of 64% across the country.

 

    • We also offer unparalleled PR with our partners: The Sun, Woman’s Own, Woman, Woman’s Weekly, Netmums, Campaign/PR Week, IRN and many more bloggers, vloggers, and Instagram influencers – with total winners’ PR value of over £750,000.  In 2018, over 500,000 people entered our online competitions to win a Product of the Year goody bag

 

    • Remember any product can enter if it was launched in the last 18 months (Jan 2019 to Nov 2020) so if you didn’t manage to launch it pre lockdown (Covid-19) winning Product of the Year is sure to help shift products off the shelf.

 
Historically, companies that continue to invest in innovation have proven to survive the tough times better and Product of the Year is an integral part of this.
 
In the meantime, should you wish to enter NOW our site is accepting entries, or if you would like to discuss the benefits of including as part of your 2021 marketing plans please email or call Helga on 0207 580 8197.
 
As the landscape changes, we will keep you up to date on activity and timings.
 

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