12 Feb Forty Winks: good health isn’t all about kale
If we’ve learned anything from the Product of the Year awards this year, it’s that we’re more health-conscious than ever before. Health is a significant purchase incentive for consumers, with one in three saying it’s their most important consideration when choosing what to put in the supermarket trolley.* 2019’s winners include Mr Kipling’s Reduced Sugar Fruity Slices, Grenade Carb Killa – and there’s even a healthier alternative for your cat, with Purina One DualNature!
But of course, healthy isn’t just about smoothies and kale. For far too long now we’ve been ignoring the value of a good night’s sleep – the lack of which, experts assure us, can lead to a host of medical problems including shorter life expectancy, obesity, and weaker immune systems. An estimated 20,000 working days a year are lost to absenteeism caused by lack of sleep, and it’s impacting on our day-to-day lives.
Now, we know that problems don’t exist long before innovation arrives to solve consumers’ problems. And it’s been doing just that, with a huge boom in the boxed mattress industry over the past few years – helped in no small part by previous Product of the Year winners Hyde & Sleep and SIMBA. But getting a good night’s sleep is more than about having a snazzy frame and a bouncy mattress. Tech innovations have revolutionised the way we sleep, so you can track everything from nighttime movements to how loudly you snore. And in today’s plugged-in world, what better way to improve the quality of your sleep with a new app, monitor, or device?
Innovation is about much, much more than making sure you’ve got the latest gadget, have tried out the hottest flavours, or have the most sparkling Insta-worthy kitchen. It’s about creating new products which genuinely transform customers’ lives – whether that’s by a handy tweak or launching a complete new product. And when it comes to consumers’ health, it’s more important than ever to ensure that innovation is relevant, helpful, and exciting – which is why at Product of the Year we champion the best and brightest new products on the market each year.
*Kantar TNS, survey of 10,399 people in UK & ROI in 2018