29 Jan Give an Ovation for Innovation
When you look at the numbers. 20 years, 700+ wins and over 4,000 guests. Product of the Year could be well on its way to earn a lifetime achievement award of its own. For two decades, the one-and-only, iconic award has been celebrating innovation in all its forms. And the Product of the Year 2024 awards was no different, truly a night to remember…
With household name, TV personality Tom Allen on hand to present the trophies, 43 products were the worthy winners selected as part of the UK’s biggest celebration of innovation.
What does this mean in real-world terms?
You might be familiar with the iconic red Product of the Year logo proudly displayed on products in supermarkets and shops across the country. This logo is recognised by 81% of shoppers and has a strong track record for helping get products in shopping baskets.
Splendour, opulence and style were on the menu for the evening with a night of cocktail dress, fine dining and glamour at the infamous Quaglino’s in London’s St James and a sparkly appearance from the UK’s most popular Adele tribute act!
In true industry awards ceremony style, all the big names were there: Kimberly-Clark, Boots, Perfetti Van Melle and Concha y Toro, to name a few… With each and every brand demonstrating innovation within their categories over the last 18 months and wowing the 8,000 strong voting public (conducted by the world’s largest survey company Kantar).
Every year, the awards provide a snapshot into the trends that are leading the way in FMCG and high street products. Home comforts, pet care, skincare, sleep science and security/DIY solutions topped the board during Product of the Year 2024.
So, there you have it. The hangovers were real, but we’re already looking ahead to the next awards.
Read all about it in FMCG CEO, The Grocery Trader, Better Retailing and all over the press!
To see more images from the night and spot your friends, click here
Password:POY2024
