When you look at the numbers. 20 years, 700+ wins and over 4,000 guests. Product of the Year could be well on its way to earn a lifetime achievement award of its own. For two decades, the one-and-only, iconic award has been celebrating innovation...
They came, they saw, they collected….! Yes, our awards bash for 2023 has already been and gone, but what a night it was. Finally, after 3 years we were able to have a show and celebrate in person (sparkles and all!). THE UK’s biggest celebration of...
It’s been a turbulent few years for grocery brands as our fair nation’s shopping habits have evolved and changed with the times. According to research by Kantar, take-home grocery sales fell by 5.1% during the 12 weeks to 11 July 2021, though shoppers spent £3...
Covid-19 has changed the way we think and behave and the smart brands are responding quickly as we all negotiate a ‘new normal’. Kantar’s recent COVID-19 Barometer clearly indicates that people’s attitudes and behaviours are changing – which many had predicted. However more telling, is that...
They came, they saw, they collected….! Yes, our awards bash for 2020 has already been and gone, but what a night it was. THE UK’s biggest celebration of product innovation, the Product of the Year Awards 2020 has given its 44 winners a shortcut straight to...
An article from Edward, our student intern, on the importance of awards for the technology and mobile phone sector. Here at Product of the Year, we know it’s a safe bet to assume the vast majority of people you know own mobile phones. You don’t have...
They came, they saw, they nibbled...
Product of the Year is a prestigious and highly-acclaimed award, voted for by consumers for consumers. When you buy a product with the Product of the Year logo, you know that it’s been voted on by over 10,000 shoppers – making it the largest consumer...
There’s no sugar-coating it. Product launches are difficult beasts to handle. Launching a new product can cost anywhere from £100,000 to… well, really, the sky is the limit. But beware of treating your cash like rocket fuel, burning it up to get your launch higher...