01 Feb And the Award goes to….
They came, they saw, they collected….! Yes, our awards bash for 2023 has already been and gone, but what a night it was. Finally, after 3 years we were able to have a show and celebrate in person (sparkles and all!).
THE UK’s biggest celebration of product innovation, the Product of the Year Awards 2023 has given its 37 winners a shortcut straight to the nation’s shopping list.
And with one of our iconic shiny red logos featured on their products, their sales are set to go skyward.
That’s the future for our winners, but what about the event itself?
Held at the iconic restaurant Quaglino’s – where Queen Elizabeth II famously dined in 1956 (the first British monarch to eat at a public restaurant) and Judy Garland celebrated her 5th (and final) wedding reception – the stylish interior was the perfect backdrop to a memorable night.
Sally Phillips, award -winning comedy-actor, writer and presenter – was the perfect host – with Kitchen Disco music legend Sophie Ellis-Bextor ending the night in full swing making a grand entrance walking down the venue’s famous catwalk staircase.
Despite the generous dollop of celebrity stardust, it was the smorgasbord of winning products that took centre stage, with UK brands including Mars, Premier, Perfetti Van Melle, Procter & Gamble, Reckitt and Unilever to rising stars including, TRIP Drinks, Shicken, and Mark Anthony Brands, filling their tables to fetch the coveted Product of the Year trophies for their innovations over the last 18 months.
The cherry on the top of the Product of the Year Cake is that our awards are voted for by the great British public. Carried out with our research partner, Kantar, 8,000 UK consumers decided on the winning products – a unique insight into the ever-changing habits of the UK shopper.
Reflecting the way we all live now, the worthy winners have all reacted swiftly and brilliantly to the changing times, casting a magic wand of innovation across the everyday products that are essential to our lives.
Key trends include: CBD products, sleep and relaxation, plant-based and vegan products, grooming for men and women, whole food innovation and confectionery.
Congratulations to all our winners! We wish them huge success over the coming year, as they plough ahead with the privilege of using our coveted red logo – the stamp of success for the past 19 years.
Check out the full list of 37 winners here
With 86% of shoppers more likely to buy a product bearing the Product of the Year logo, our hard work here is done. Until entries open for next year, of course!
Missed out this time round? Don’t worry. Entries for the 2024 Product of the Year awards open in May.
To see more images from the night and spot your friends, click here
Password: POY2023
