Sometimes at Product of the Year we like to give a shout out to those brands and products that are stepping up, standing out and making some noise. And this week, KFC, BrewDog, Kellogg’s and the Meatless Farm Co have all been hitting the headlines...
Covid-19 has changed the way we think and behave and the smart brands are responding quickly as we all negotiate a ‘new normal’. Kantar’s recent COVID-19 Barometer clearly indicates that people’s attitudes and behaviours are changing – which many had predicted. However more telling, is that...
We may be in lock-down but that isn’t stopping UK and global brands stepping up and out of their comfort zones to do their bit. Unprecedented times that are galvanising brands to innovate and adapt – helping to support the global effort to combat the...