IT was a year ago that supermarket shelves were stripped of loo roll, and our shopping habits unravelled, possibly forever. Helen Dickinson, chief executive of the British Retail Consortium said recently that the current retail environment feels “a world apart” from the early days of the...
Covid-19 has changed the way we think and behave and the smart brands are responding quickly as we all negotiate a ‘new normal’. Kantar’s recent COVID-19 Barometer clearly indicates that people’s attitudes and behaviours are changing – which many had predicted. However more telling, is that...
It's been a week of celebrating and thanking heroes, not least #CaptainTomMoore who yesterday turned 100, older than many brands! It’s a strange time for brands. Some have got into their stride quickly with strong messages of support while others appear to be struggling to find...
We may be in lock-down but that isn’t stopping UK and global brands stepping up and out of their comfort zones to do their bit. Unprecedented times that are galvanising brands to innovate and adapt – helping to support the global effort to combat the...