Product of the Year / 14.09.2018
That’s a Wrap on Jury Day 2019!
They came, they saw, they nibbled...
product launch Tag
With Brexit just around the corner and the threat of a no-deal hanging over our heads, there’s lots of speculation about what this is going to mean for the consumer goods industry. Price increases and shrinkflation, whilst certainly a threat, are nothing new to shoppers...
Product of the Year / 30.07.2018
You’ve got to be in it to win it!
Awards. When you’re launching a new product, brand, or innovation, sometimes it can seem like everyone around you has one, and is shouting about it – loudly. Looking back at your own product you can’t help but wonder why – why the competitor has one, why...
Product of the Year / 18.05.2018
Did someone say ‘wedding’?
Even the sound of Royal wedding bells can’t drown out the ringing of the tills this weekend. As Prince Harry and his bride-to-be prepare to say their vows, some of the biggest names in British retail are looking to share that loving feeling. The wedding is expected...
Product of the Year / 10.05.2018
Does your product launch sparkle?
There’s no sugar-coating it. Product launches are difficult beasts to handle. Launching a new product can cost anywhere from £100,000 to… well, really, the sky is the limit. But beware of treating your cash like rocket fuel, burning it up to get your launch higher...