Winners 2025

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2025 PRODUCT OF THE YEAR WINNERS

Bed

Simba St Ives Ottoman Bed

Our UK-made St Ives ottoman storage bed is a real sleeping beauty. Because underneath those vintage icon vibes and plush upholstery lies a huge storage base (with a capacity of up to 768 litres), complete with protective floor and smooth-running, gas lift mechanism for easy access.

We’ve added a responsive, slatted mattress base for superior comfort and extra ventilation, and the choice of an incredible 32 stunning fabrics in a range of colours and textures.

RETAIL PRICE: Single £1,399, Double £1,499, King £1,599

Bedding

Simba Hybrid® Pillow

With its adjustable height, customisable firmness, and soothing Stratos® cool-touch tech, our bestselling Hybrid® Pillow offers sublime support and comfort to most sleeping styles and preferences. It features an ingenious inner core of foam Nanocubes® which, following customer feedback, was increased and revised this year to offer enhanced firmness, superb shape recovery and extra adjustability; it’s wrapped in a cushioning sleeve of down-like Simba Renew™, and a machine washable, quilted cotton cover.

RETAIL PRICE: £109

Beer

Birra Moretti ‘Sale Di Mare’

Introducing the new Birra Moretti ‘Sale di Mare’, an unfiltered medium-bodied premium lager at 4.8% ABV, with a hint of Italian sea salt for full flavoured refreshment. Inspired by Italy’s coastal traditions, this unfiltered beer with a natural haze captures the essence of authentic Italy. The extra hop aromas create a slightly fuller taste than Birra Moretti L’Autentica, with herbal aromas of citrus and pine. It pairs beautifully with any meal!

RETAIL PRICE: £3.00 per 330ml Bottle

Bladder Weakness

TENA Silhouette Incontinence Underwear

New & Improved TENA Silhouette Underwear, elegant and discreet incontinence pants designed for women offering total protection against moderate to heavy bladder leaks from the No.1 Global Brand Incontinence Leader. Made with 30% less bulk than previous TENA Silhouette products, the 3D absorption zone in the core adapts to the body. Channels designed for faster absorption and effective protection against leaks. New breathable micro-stretch fabric: improved comfort and discreet fit, available in three colours and two styles for a personalised experience. TENA Triple Protection from leaks, odour and moisture. Skin-kind, dermatologically tested, always perfume free to avoid irritation.

RETAIL PRICE: £9 per Pack of 8

Body Skincare

Dove Advanced Care Body Wash Range

Step behind the shower screen and discover the next best generation of body washes, expertly designed by Dove with just under 10 years of dedicated time spent on research and scientific development. Introducing Dove’s newly reformulated Advanced Care body wash range, available in 10 variants. Unlock 24-hour lotion soft skin and harness the unique power of Dove’s Micro Moisture Technology, which actively works to renew skin’s moisture immediately post-cleanse.

RETAIL PRICE: £3.00 per Bottle (400ml)

Cat Food

Felix Doubly Delicious Dry Cat Food

Felix Doubly Delicious Dry cat food is an irresistible range of meals that will captivate your cat’s senses with its exciting combination of delicious crunchy kibbles and softer, more tender chunks. Your cat will love the delightful blend of flavours and the satisfying contrast of textures! Providing a complete balanced meal with included minerals and vitamins for strong teeth and bones and for good vision, satisfy 100% of your cat’s daily needs. The Felix Doubly Delicious range comes in two delicious flavours Salmon & Vegetable and Beef, Chicken & Vegetable, and in two convenient sizes (750g and 2kg)

RETAIL PRICE: £4.50 for 750g, £8.10 for 2kg Box

Chewing Gum

Mentos Pure Fresh Gum Duo Packs

Introducing Mentos Pure Fresh Gum Duo Packs – the ‘unbeaten on taste and flavour’ Mentos Gum experience in a convenient, eco-friendly package! Each Duo Pack features two single rolls (8 pieces each) in a fully recyclable paper outer wrapper. Each piece boasts a crunchy exterior and juicy liquid centre bursting with one of four best-selling flavours; Cherry, Tropical, Fresh Mint, or Bubble Fresh. Every chew promises an exhilarating taste sensation for just £1.

RETAIL PRICE: £1 per Pack (16 pieces)

Chips

Birds Eye Crispy Chips

Combining the deliciously golden crispiness of French Fries, with the fluffiness of Straight Cut, NEW Birds Eye Crispy Chips are the only chips you need. An affordable and dependable choice, from a brand consumers love and trust. Allows you to create a variety of Birds Eye meal options to enjoy everyday and everyway alongside our family favourites such as Fish Fingers, Chicken Dippers and Peas. Gluten free and air fried in 10 minutes. These really are ‘chips worth making a meal of’!

RETAIL PRICE: £2.50 per Bag (900g)

Cider

Strongbow Strawberry Cider

Introducing Strongbow Strawberry, the new mouth-watering flavour from the UK’s number 1 cider brand. Our crisp apple cider is carefully blended with wild strawberry flavours and natural fruit juice. Strongbow Strawberry is a juicy balanced blend that brightens up the classic crisp Strongbow taste for unbeatable fruity refreshment. Contains no artificial flavours, sweeteners, and colours.

RETAIL PRICE: £1.65 per Can, £5.50 4x440ml Cans

Coffee

Kenco Millicano Cadbury Mocha

Kenco has expanded its popular Millicano range by launching a new series of rich and creamy barista-style drinks. The Cadbury Mocha has been expertly blended to elevate the consumer experience at home, expertly blended with instant coffee, finely ground beans and indulgent creamy foam. Kenco are proud to have partnered with Cadburys to deliver their ultimate Mocha with the delicious Cadbury taste. Coffee drinkers will now be able to tailor their drinks to their mug size and taste preferences.

RETAIL PRICE: £4.99 per tin (250g)

Crisps & Bagged Snacks

Walker’s Extra Flamin’ Hot Range – Doritos, Walkers Max & Wotsits Crunchy

Doritos EXTRA Flamin’ Hot combines the irresistible crunch of Doritos crisps, with the deliciously intense spicy flavour of EXTRA Flamin’ Hot! Feel the Flavour. Try these and others in the EXTRA Flamin’ Hot crisps range: Walkers Max and Wotsits Crunchy. Suitable for vegetarians and comes in a range of sizes for all occasions.

RETAIL PRICE: £1.25 per 70g bag, £2.25 – 2.50 per 163g bag

Dog Food

Winalot Friday Suppers

Winalot Friday Suppers wet dog food are inspired recipes in gravy of chunks rich in: Cod with Potatoes & Peas, White Fish with Potatoes, and Salmon with Carrots. Served in the convenient easy-to-serve pouch format. Winalot aims to provide consumers with tasty and natural nutrition. From our research, we know that 80% of wet dog shoppers would buy fish flavours, yet there is little choice of wet dog products offering fish flavours in the Grocery Channel. Winalot wants to offer consumers variety to keep their dogs excited about their mealtimes. Winalot Friday Suppers: contains a source of Omega 3, helps support shiny coat and healthy skin, helps support healthy digestion and vitality, is made with Natural Ingredients and is 100% complete and balanced.

RETAIL PRICE: £5.15 per box (12 Pouches)

Eco-Packaging

The British Crisp Co. Recyclable Paper Crisp Packet

Billions of other crisp packets (we shan’t name names) are either incinerated or sent to landfill every year. But not this one! We’ve spent years painstakingly developing the first recyclable paper crisp packet. Now it’s your job to eat the crisps!
As soon as you’ve finished eating the delicious crisps inside, just pop this bag in the paper recycling. Winner winner, crispy dinner!

RETAIL PRICE: £1 per 35g Pack

Facial Skincare

NIVEA Serum-Infused Micellar Water Skin Glow

NIVEA Serum-Infused Micellar Water Skin Glow, the UK’s 1st Serum-Infused Micellar Water. Effective at removing the toughest of waterproof make-up with just a few featherlight swipes. Infused with 5% serum with Vitamin C & E to hydrate and brighten skin giving skin that instant glowing complexion, whilst gently cleansing leaving no greasy residue.

RETAIL PRICE: £7.99 for Bottle (400ml)

Financial Services

Starling Bank Personal Current Account

There are no fees to apply for Starling’s app-based current accounts and no fees from Starling when you use your debit card abroad. Gain total visibility and control of your money with instant notifications, automatic Spending Insights, and the ability to organise your money by separating it into different Spaces, for example for groceries or bills. Then spend straight from specific Spaces to put your budget into action.

Flavoured Milk Drinks

Starbucks® Frappuccino Caramel No Added Sugar

Starbucks Frappuccino® Caramel No Added Sugar offers a delicious blend of Starbucks signature espresso roast coffee, creamy milk and buttery caramel. It provides the same great taste as Starbucks Frappuccino® Caramel but with no added sugar (only naturally occurring sugars from milk), meaning no compromise on great taste.

RETAIL PRICE: £2.00 per Bottle (250ml)

Formula Milk

Aptamil Follow On Milk Tabs

Aptamil® Follow on Milk Pre-Measured tabs is Palm Oil free. We made this change as sustainability is an important topic for many parents as well as for Aptamil. Aptamil® Pre-Measured Tabs, follow on milk provides precise dosage as 1 tab = 1 scoop. We use air compression to form tabs of Follow On Milk for a more accurately measured feed. Convenient for travel as lightweight sachets fit perfectly in your bag for those adventures out. Infant milk is suitable from birth for non-breastfed babies. Follow-on milk is for babies over 6 months as part of a mixed diet and should not replace breastmilk before then. Use formula and start weaning only on professional advice based on your baby’s needs.

RETAIL PRICE: £14 per box (24 Sachets, 54 Servings, 576g)

Frozen

Farmfoods Roasted Sliced Chicken

Whole chicken breast fillets, marinated then steam cooked for succulence, then roasted for flavour. Sliced and quick frozen. Perfect from defrost to serve or cooked from frozen into your favourite recipe this highly versatile product is an easy and healthy choice. Low in fat and high in protein, use in recipes, salads and sandwiches. No mess, no handling raw chicken, no fuss, no waste, just convenient perfectly cooked delicious roast chicken slices.

RETAIL PRICE: £6.99 per Pack (1.2kg)

Garden Lifestyle

Keter Signature Garden Storage Box

Looks Like Wood. Feels Like Wood. The Signature garden storage box features a unique technology and a premium look & feel finish of real wood -without the maintenance, fading or hassle- and a 5year guarantee. Featuring the appearance of warm, rich, wood, it comfortably seats two adults and enhances the look of your home, one that’s designed to be used where you live and entertain guests, not hidden out of sight somewhere. Well-built, with ample interior that can hold cushions, toys, garden tools and more. It is weather-resistant, UV protected and maintenance-free, with a dual piston system and it’s lockable.

RETAIL PRICE: £150 per Box

General Houshold

Harpic Hygienic & Fresh Stickers

Harpic Hygienic & Fresh Stickers is a convenient self sticking adhesive toilet block that sits discreetly inside the toilet bowl, giving lasting freshness without the need for a plastic cage! It can be applied in 3 seconds without the use of any plastic applicators, and each colourful block dissolves slowly with each flush while giving up to 2 weeks of fresh fragrance. Harpic Hygienic & Fresh Stickers is specially designed to freshen your clean toilet. A new & innovative sticker, not a toilet disc. Available in 4 different fragrances: pine, marine, citrus and floral.

RETAIL PRICE: £4.00 per Pack (4 stickers)

Hair Colour

Schwarzkopf Oleo Intense

Schwarzkopf Oleo Intense is a permanent hair dye for strong and healthy-looking hair. Schwarzkopf’s Permanent Oil Colouration technology infuses colour pigments deeply into the hair fibre for a rich, long-lasting colour with 100% grey coverage whilst being ammonia free. The rich oil mask with Schwarzkopf’s bonding technology HaptIQ System intensively cares by creating new micro-bonds within the hair and envelopes the hair with a protective layer to restore strength for up to 90% less hair breakage*, for beautiful hair results you can feel.

RETAIL PRICE: £8.00 Per 115ml Box

Home & DIY

Command(TM) X-Large Picture Hanging Strips

Command™ XL Picture Hanging Strips make gallery walls happen in no time. With tool-free installation & damage-free removal, you can focus on your creative vision, wherever it takes you. Holds up to 9kg!

RETAIL PRICE: £5 per Pack (4×2 strips)

Household Cleaning

Cillit Bang Expert 100% Limescale Remover

Get instant action with Cillit Bang Expert 100% Limescale Remover. Our new and improved formula with our ultra effective trigger is ideal to clean all bathroom stains without effort, even on vertical surfaces with its instant action. Its formula uses the power of Cillit Bang to quickly eliminate limescale, soapscum and grime whilst helping to protect from dirt up to 6 times longer. Your bathroom will remain clean and shiny for longer! Tough on stains, gentle on your surfaces.

RETAIL PRICE: £3.69 per balm (5.2g)

Household Fragrance

Air Wick Essential Mist

Our new portable device diffuses fragrances infused with Natural Essential Oils into mist. The device glows as it mists and brings amazing fragrance to your bedroom, living room or home office, for up to 45 days (based on lowest setting). Choose from 4 intensity settings for ultimate control and our best ever fragrance experience. It’s easy to set the mist and get the mood with Air Wick Essential Mist. Available in a range of fragrances: Linen & Petals, Peony & Jasmine and a variety of seasonal fragrances that light up the mood. Now that’s a breath of fresh Air Wick.

RETAIL PRICE: £10 per Kit (includes 20ml refill)

Household Paper

Flash Kitchen Roll

The newest member of the Flash family is perfect for those who live with the spill prone. Flash has launched an all-purpose kitchen roll range made from sustainably sourced paper. Compared to standard 2-ply rolls, it’s extra strong and super absorbent. Plus, it’s food and pet safe. It’s ideal for use with Flash Cleaning Sprays, making this duo the perfect team for the ultimate clean. Now, you can really wipe away in a Flash!

RETAIL PRICE: £3.50 per Roll (100 sheets)

Laundry

Persil Wonder Wash Range

Introducing our NEW Persil Wonder Wash Liquid Range, designed for short cycles, achieving an effective clean in just 15 minutes. Persil’s first detergent designed to excel in your shortest cycles. Say goodbye to invisible dirt and sweat as our fast-acting formula with PRO-S technology** physically removes stains & malodour compounds and refreshes your clothes in just 15 minutes. A 15-minute wash cycle with Persil Wonder Wash is a great way to save time – while still getting your clothes smelling fresh and clean. Available in 3 varieties – Persil Wonder Wash Speed Clean Non-Bio, Wonder Wash Ultra Care and Persil Wonder Wash Odour Defy.

RETAIL PRICE: £7.00 per 837ml Bottle (31 washes), £10 per 1,485ml Bottle (55 washes)

Laundry Additives

Comfort Scent Booster Elixir

The Comfort Scent Booster Elixir uses the new breakthrough beads-infused transparent formula, which delivers up to x10 more fragrance whilst leaving no residue on clothes, even in short or cold washes. This new 93% biodegradable formula is poured into the fabric conditioner drawer, on-top of the fabric conditioner, for an easy-to-use solution.

RETAIL PRICE: £3 for 342ml Bottle, £6.00 for 460ml Bottle

Mattress

Slumberland Air 6.0 Memory Mattress

Carefully handcrafted to deliver ultimate comfort, the Slumberland Air 6.0 mattress is made by Bensons for Beds in its BSI Kitemark-accredited factory, demonstrating the highest quality standards. The mattress contains 7-zone pressure relieving Air memory foam, which cleverly contours to key body areas for responsive, pressure relieving support and comfort, as well as Sensaform memory foam which is 5 times more breathable than standard memory foam, offering a cooler night’s sleep. The dual spring system adapts individually to body movement, for superior responsive support, and the reinforced edge support prevents roll off and minimises partner disturbance. What’s more, the quilted stretch-knit surface provides breathable, cushioning, luxury and the anti-allergy treatment keeps allergens at bay. What’s not to love?!

RETAIL PRICE: Double £799.99

Male Grooming

Wilkinson Sword Hydro 5 Razor

Featuring five of our sharpest carbon-coated blades, the Hydro 5 razor promises an incredibly smooth and clean shave. Dermatologically tested and designed to protect your skin from irritation, the unique gel pools are enriched with pro-vitamin B5 care for sensitive skin, providing hydration throughout each shave. Built-in guardbars provide further protection from cuts and irritation whilst the unique flip trimmer allows you to shave with precision when styling or tackling hard to reach spots.

RETAIL PRICE: £8.50 per Razor

Menstrual Care

Always FlexProtect

Experience period protection like no other with Always FlexProtect pads. Absorbing 40% more*, for up to zero leaks thanks to a topsheet with superabsorbent holes that pull blood deep into the pad’s core for a dry feeling. Ultra thin and flexible, and made with SmartFoam technology, it moulds to your body for up to zero feel and zero bunching. You almost forget you’re wearing a pad! Available in 4 sizes to suit your flow.

RETAIL PRICE: £3.40 per pack

Nicotine Pouch

VELO Icy Fruits

VELO’s Icy Fruits range is where fruit flavour meets icy cooling. Feel the taste of strawberry, cherry, orange and tropical fruit flavour with a cooling effect. Our Icy Fruits range is available in 2 dots Mellow range for new VELO users as well as 3 dots Original range for regular users. Making it easy to choose the VELO for you. Velo tobacco free* nicotine pouches are hassle free with no smoke*, no smell*, no vapour*. That’s why you can use them anytime anywhere!

RETAIL PRICE: £6.50 per tin (20 Pouches)

Period Care Underwear

Bodyform Period Pants

Say hello to Bodyform’s revolutionary washable and reusable period pants, designed for all bodies and flows. The comfort of regular underwear with added protection built in, Bodyform period pants are adaptable to any lifestyle, providing protection day or night. The cotton rich soft and breathable material gives incredible absorption alongside unrestricted freedom and confidence during your period for up to 12 hours! Expertly designed, our TriTech Performance technology securely absorbs and locks in fluids and odours. Sustainable and hassle free, easy to wash with maximum performance lasting 50+ washes, period pants are ideal for every flow making them a must have for anyone seeking reliable period care. Available in the usual period care aisles.

RETAIL PRICE: £16 per pair

Premixed Spirits

Jack Daniel’s & Coca‑Cola

Jack Daniel’s Tennessee Whiskey & Coca-Cola were first mixed in 1907, creating an iconic blend of bold flavors and becoming one of the world’s most popular bar calls. Since March 2023, this legendary combination has been available premixed in a can for everyone to enjoy. Genuine Jack Daniel’s Old No. 7 Tennessee Whiskey and Coca-Cola come together, celebrating the perfect match and setting a new standard in ready-to-drink beverages. Enjoy this classic in a new convenient form.

RETAIL PRICE: £2.20 for 330ml Can

Protein Drinks

Starbucks® Protein Drink with Coffee

Starbucks® Protein Drink with Coffee (RSP £2.75) is a debut protein drink for Starbucks as part of its ready-to-drink range. Offering the delicious flavour you’d expect from the UK’s number one RTD chilled coffee brand, with the added benefit of being a convenient, high-protein beverage, the drink can be enjoyed on-the-go to support active lifestyles. Crafted from a smooth blend of Starbucks® Arabica Coffee, with 20g protein per bottle (330ml), creamy low-fat milk, and no added sugar (contains naturally occurring sugars), Starbucks® Protein Drink with Coffee is available in three iconic coffee variations: Caffe Latte, Chocolate Mocha flavour, and smooth Caramel Hazelnut flavour. Created with an active lifestyle in mind, the Starbucks® Protein Drink with Coffee is designed to be enjoyed, whenever consumers need it. The high protein content supports daily protein intake, without compromising on taste.

RETAIL PRICE: £2.75 Per Bottle (330ml)

Sun Care

Hawaiian Tropic Hydrating Protection Lotion SPF50

Protect and pamper your skin whilst enjoying the warmth of the sun, with our fast absorbing, oil free protective lotion. Experience 12-hour moisturisation thanks to our innovative dual ribbon technology, combining hydrating ribbons with high UVA/UVB protection. With skin-loving ingredients such as cocoa & shea butter, this enriching formula leaves your skin feeling nourished and supple, with no white cast. Water resistant, you can plunge into your sun-soaked adventures with confidence whilst enjoying the unique tropical scent.

RETAIL PRICE: £16.89 per Bottle (180ml)

Sweets

Mentos Discovery

Tantalise your tastebuds with Mentos Discovery – offering a category-first 14 different fruit flavoured crisp-shelled, soft-centred sweets in one roll! From beloved classics like Strawberry and Orange, to the bold sweetness of lychee and Passionfruit, each chew promises a unique flavour sensation.

RETAIL PRICE: £0.65 per 1 Roll, £1.25 per 3 x Rolls, £1.80 per 5 Rolls

Toilet Tissue

Andrex® Ultimate Quilts Vanilla & Sandalwood Fragranced Toilet Tissue

Our new Limited Edition Ultimate Quilts brings you ultimate comfort scented with a delicate vanilla & sandalwood fragrance for a sense of relaxation and wellbeing. Dermatologically tested, our thick, super soft sheets have a unique Air Pocket™ texture. Approved by the British Skin Foundation. To feel even fresher, pair with Andrex® Hygiene Wipes. This packaging is made from paper.

RETAIL PRICE: £6.95 for 9 rolls (0.77p per role)

Vegetarian

Lurpak® Plant Based

Lurpak® Plant Based offers all the great taste and quality that you expect from Lurpak® but in a plant based product.
Whether you’re cooking, baking or spreading… whatever you think about plants, think again! Crush expectations with new Lurpak® Plant Based.
– Free from palm oil, with no preservatives, colourings, or other additives – Made from plant based ingredients – Distinctive, delicate, fresh and creamy taste – Perfect for cooking, baking and spreading – Spread straight from the fridge – Suitable for freezing – Free from milk – Vegan certified – Contains OAT

RETAIL PRICE: £4.00 per tub (400g)

Wipes

Wet Ones Be Fresh Antibacterial Wipes

Wet Ones ‘Be Fresh’ Biodegradable Antibacterial Wipes are made from plant sourced fibres, contain no plastic and kills 99.9% of bacteria. These eco-friendly hand & body wipes are perfect for removing dirt & preventing the spread of bacteria. With a refreshing cucumber fragrance these are Dermatologically tested, Alcohol free and have No added dyes so you can feel safely clean and fresh.

RETAIL PRICE: £1 per Pack (12 wipes), £2.50 per Pack (40 wipes)

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