WIMBLEDON serves up a once-a-year wonder-opportunity for many brands. There’s Robinsons, which has been the official soft drink provider since 1935. Tournament partner Pimms will have served up 230,000 glasses by the end of Sunday’s final. Häagen-Dazs is the official ice cream of Wimbledon, while Evian...
Taking a refillable tub, bag, or bottle into a shop and being able to refill precisely the amount you want and are charged by weight used to be a unique preserve of niche health food stores. Foods available would vary from rolled oats to brown...
Unless you have been hiding under a rock, you will have heard the exciting news that Product of the Year is officially OPEN FOR ENTRIES! Yes, we are very excited, and we're going to be busy shouting loudly about how amazing we are, so that...
Tinned food. Frozen meals. TV dinners. Once the epitome of convenience, the cheap, long-lasting foodstuffs were household essentials. But whilst tins and freezer food may have been an 80s housewife’s best friends, the modern millennial has eschewed these in favour of fresh and chilled, cooking...
Innovation in the pet sector has come on leaps and bounds in the past few years, with our shelves rammed with a wider range of doggy treats, cat nibbles, gerbil runs than ever before. Product of the Year has observed first-hand the premiumisation that’s taking...
Imagine living in a world where you could boost your product sales by an average of 10-15% in just a few weeks. Imagine a marketing tool that could be used across all channels of communication, for any product, anywhere. Imagine if you could do this completely risk-free… Sounds...
The Product of the Year team were out in full force at the IFE this week, sniffing out the new products and hoping to find our future Product of the Year winners. Trade fairs are a great way to see what’s trending in the FMCG world, providing...
The baby and infants’ aisles of the supermarket have seen a radical changes recently. Anyone who has children or has ever been a child will know how inextricably linked children are to junk food, and for years the shelves have been packed with the same...
Unless you’ve been living under a rock, you’ll know that 2019 is set to be the year of the vegan. Innovation abounds in this sector, with more choice than ever for vegans of all shapes and sizes. Trends range from bleeding meat, plant-based cheese, even...
Product of the Year is looking for a bright, self-motivated Marketing Co-ordinator to join our expanding marketing team. Responsibilities would include writing marketing, digital, and social media copy, researching new products and trends, and assisting the marketing team through their day-to-day activities, alongside general administrative...