The rise and rise of plant-based products What do a Formula 1 world champion, a best actor Oscar winner and a former Wimbledon champion all have in common? Answer – they are all vegan. Lewis Hamilton, Joaquin Phoenix and Venus Williams are just handful of A-listers who...
Covid-19 has changed the way we think and behave and the smart brands are responding quickly as we all negotiate a ‘new normal’. Kantar’s recent COVID-19 Barometer clearly indicates that people’s attitudes and behaviours are changing – which many had predicted. However more telling, is that...
Product of the Year took five minutes out of the day to catch up with Rachel Campbell, Senior Category & Brand Manager at Arla who's bread and butter is the new Lurpak® Butterbox - a Product of the Year 2020 Winner* – a re-closeable box full of Lurpak® butter, that...
For some, lockdown has been a sedentary time with little opportunity or incentive to exercise. And despite the many enthusiastic fitness gurus encouraging us remotely, (step forward Joe Wicks) the comfort of comfort foods can be, well, hard to resist. For others however, this period of...
Lockdown has been tough going for everyone but for parents of younger kids it’s been a challenge of epic proportions. Teacher, playmate, peacekeeper, PE guru, cook and employee are just some of the different roles parents are playing on a daily basis. Harassed and exhausted...
Product of the Year took five minutes out of the day to catch up with Leanne McLEOD, Brand Manager of Plenty - A Product of the Year 2020 Winner* - to find out more about the New Plenty Handy Towels, a household essential that is specially designed...
Facial hair – it’s a lockdown trend and it’s growing. A defining staple of the urban hipster, the statement beard is popping up in homes across the UK as bored blokes are taking the weeks and months of lockdown as an opportunity to grow some whiskers...
It’s fair to say there hasn’t been a whole lot to smile about recently but with restrictions lifting, shops reopening and the sun shining there is some cautious optimism in the air – plus we are currently in National Smile Month (18th May – 18th...
Maltesers, the Mars Wrigley owned brand that has won multiple Product of the Year awards*, has come up with a series of deft, funny ads that take a sideways look at life in lockdown. Shot entirely through video conferencing, the ads feature four girlfriends discussing the...
Product of the Year took five minutes out of the day to catch up with CHRIS FORBES, DIRECTOR & CO-FOUNDER OF THE CHEEKY PANDA - A Product of the Year 2020 Winner* - to find out more about the biodegradable bamboo products and what has happened...