It’s fair to say there hasn’t been a whole lot to smile about recently but with restrictions lifting, shops reopening and the sun shining there is some cautious optimism in the air – plus we are currently in National Smile Month (18th May – 18th...
Maltesers, the Mars Wrigley owned brand that has won multiple Product of the Year awards*, has come up with a series of deft, funny ads that take a sideways look at life in lockdown. Shot entirely through video conferencing, the ads feature four girlfriends discussing the...
Product of the Year took five minutes out of the day to catch up with CHRIS FORBES, DIRECTOR & CO-FOUNDER OF THE CHEEKY PANDA - A Product of the Year 2020 Winner* - to find out more about the biodegradable bamboo products and what has happened...
Today is the 75th anniversary of VE Day and we wanted to take the opportunity to shine a light on some of the brilliant brands that kept the nation fed during the Second World War and continue to feed us today. Heinz Baked Beans has been...
It's been a week of celebrating and thanking heroes, not least #CaptainTomMoore who yesterday turned 100, older than many brands! It’s a strange time for brands. Some have got into their stride quickly with strong messages of support while others appear to be struggling to find...
Burger King – Home of the Whopper has adapted it’s slogan to become Burger King – Stay Home. A big message, simply executed from a superbrand responding to the crisis and putting people’s safety first. And for burger junkies suffering withdrawal? BK is also sending...
We are negotiating unprecedented times with a focus on home and keeping safe more important than ever. And a light is shining brighter on the brands we live with. Those that keep us clean, keep us fed, keep us entertained. The products we rely on to...
For UK grocery brands the annual top 100 as published by The Grocer magazine is a big deal. Ranked by absolute value it’s a veritable who’s who of the great and good. The brands we live with, the brands we love, some old favourites and...
We may be in lock-down but that isn’t stopping UK and global brands stepping up and out of their comfort zones to do their bit. Unprecedented times that are galvanising brands to innovate and adapt – helping to support the global effort to combat the...
‘An equal world is an enabled world’ reads the main slogan for International Women’s Day 2020. We at Product of the Year Management find ourselves pondering and reflecting on yesterdays celebration – what role are we playing in the global movement toward an enabled world?...