As we approach the end of the month of ‘Movember’, it’s time to take stock and appreciate the beauty of the mighty moustachio. Whether you’ve been nurturing a wispy newcomer or sculpting a moustache with the conviction of a Victorian aristocrat, one thing is clear:...
Shoppers’ delight… it’s Black Friday. There’s no time to waste, this is a moment to stock up on all your favourite products for an absolute steal. Bargains are to be had, but sometimes we need a little helping hand or a sprinkle of inspiration. Need...
Christmas came early this year in adland. From end of October the retailers/brands have crashed into the festive season with no warning. First Debenhams, then John Lewis and Asda, followed by the all the rest – almost on the daily. This year, we’ve seen the...
It’s that time of year again when moustaches of every shape and shade make their annual debut; from the long and luxurious to the brave but patchy ‘nice try’ efforts. It’s all part of the fun because Movember is officially here! Behind the banter, though,...
If the meat-free aisle once felt like a sad fridge of soggy soy impersonators, the tide is officially turning. This year’s new launches are giving plant-based living a much-needed glow-up – and each and every one has Product of the Year written all over it… Top...
Top products to light up festivities (and the sky!) this fireworks week The bang, pops and whistles have already started...
In just a matter of days, the streets will run amok with ghouls of the night, for it is Halloween! From eerie edible delights to frightfully fun homeware, brands are embracing the spooky season with a creative flair that captures consumers’ imaginations and delivers true...
It’s a soaring sensation of a product category. Dairy alternatives have taken prime position on supermarket shelves and today, competition to stand-out is harder than ever and yet, here are three NPD frontrunners that bring something entirely new to the table that will make you...
A deep dive into the world of Kombucha, Kefir and Kimchi innovation Over the past year, the “three K’s” of gut health – kombucha, kefir and kimchi – have stepped up their journey from a niche wellness trend to reaching everyday staple status. Once the preserve...
The household aisle is buzzing with fresh ideas. From heritage brands rethinking sustainability to value favourites expanding into self-care. Here are the new launches making an impact on shelves and homes… Astonish has served a cheeky double whammy and a bit of a curveball with the...