Here at Product of the Year, we aren’t just about telling you what the top innovation trends are in the UK. After all, we are the largest consumer voted award for product innovation in the country – proudly not voted for by chemists, taste-testers or...
Awards. When you’re launching a new product, brand, or innovation, sometimes it can seem like everyone around you has one, and is shouting about it – loudly. Looking back at your own product you can’t help but wonder why – why the competitor has one, why...
Just a few short years ago, the word vegan referred to your diet. A faintly ethereal, rarely-seen, blink-and-you’ll-miss-them extreme sort of vegetarian. No meat, no eggs, no dairy – if you had a vegan coming for dinner you’d be scrounging to find that recipe for...
In bustling cities crammed full of vehicles, people are searching for solutions to their unhealthy looking skin. This has given rise to the anti-pollution stance which seems to be the UK’s most current beauty trend. In the world of K-Beauty in South-Korea, Blithe has created...
Product of the Year is a prestigious and highly-acclaimed award, voted for by consumers for consumers. When you buy a product with the Product of the Year logo, you know that it’s been voted on by over 10,000 shoppers – making it the largest consumer...
It’s 2018’s dirtiest word, with endless bad press – so why do we see it succeeding time and time again at Product of the Year? From Ariel’s 3 in 1 washing tablets to Taylors of Harrogate’s Coffee Bags, convenience rules the roost year after year...
You may not know it, but you’ll have seen ghost innovations on the shelves recently. It’s becoming more popular than ever among brands who are looking for a new way to capture imaginations. No, I’m not talking about a see-through yogurt or a floating deodorant...
Yesterday, the Product of the Year team headed to the Food & Drink Expo at the NEC, Birmingham to check out 2018’s top trends. And in between lounging in hammocks, drinking endless tasters of gin, and eating our body weight in chocolate, we saw some pretty cool...
There’s no sugar-coating it. Product launches are difficult beasts to handle. Launching a new product can cost anywhere from £100,000 to… well, really, the sky is the limit. But beware of treating your cash like rocket fuel, burning it up to get your launch higher...
Sainsbury’s and Asda have announced their merger, and two of the biggest retail giants in the UK are set to become one – leaping to claim Tesco’s crown for the largest market share. Whilst mergers are often delicate and tricky affairs, the Sainsbury-Asda has offered a textbook answer...