Covid-19 has changed the way we think and behave and the smart brands are responding quickly as we all negotiate a ‘new normal’. Kantar’s recent COVID-19 Barometer clearly indicates that people’s attitudes and behaviours are changing – which many had predicted. However more telling, is that...
They came, they saw, they collected….! Yes, our awards bash for 2020 has already been and gone, but what a night it was. THE UK’s biggest celebration of product innovation, the Product of the Year Awards 2020 has given its 44 winners a shortcut straight to...
Gulp! Today’s the day. It’s the Product of the Year Awards 2020. Months in the planning, the most innovative products of the year are set to be revealed, and the people who created them are about to have their moment in the spotlight. This evening’s event is...
We all know that veganism is going to be bigger than a prize turnip in 2020, and that drinking and thinking have become unlikely bedfellows as we take a more conscious approach to alcohol consumption, but what else is likely to tickle the nation’s fancy...
It’s official - Xmas has begun. How do we know? Because the new John Lewis seasonal ad has landed accompanied by a frenzy of media attention. And while it points to a ‘humbug’ disposition, each year, here at Product of the Year HQ, we long to...
What started in 2003 in Melbourne as a bit of a laugh among friends has evolved into a hugely successful charity spanning twenty countries around the globe. The idea behind the Movember movement is that changing your appearance fosters a conversation, which in turn encourages awareness...
“Very innovative!” was one expert’s verdict on an entry for our Product of the Year awards 2020. “Lovely smell,” said another panel member gathered for our Jury Day. “Millenials will like this!” announced a third. It’s pretty safe to say that product – which has to...
There was a time when men would head to the barbers for something other than a short back and sides. ‘Something for the weekend?’ was code for ‘Do you need some condoms?’. A secretive world of covert nods and winks – a gaggle of ‘embarrassing’...
Sleep has never been straightforward. The opinion used to be ‘less is more’. Former PM Margaret Thatcher famously only had four hours a night. In 80s England, sleep deprivation was a badge of honour worn proudly by successful people. The message? Too busy to sleep. Fortunately,...
Ketchup holds a special place in our hearts. In the culinary world, it’s the great unifier: name me one person who doesn’t have a bottle in the fridge? Heinz the godfather of ketchup has taken many forms over the years. After 150 years Heinz Canada announced...