Sometimes brands surprise you in the most brilliant of ways. Yesterday, Cadbury’s iconic Dairy Milk chocolate bars hit the supermarket shelves with all the words from the iconic packaging removed. Why? Because they are ‘donating’ the words to Age UK who revealed that 225,000 older...
Happy World Plant Milk Day everyone! The availability of plant-based foods today is astonishing. Most supermarkets stock several brands that make faux meat (chicken, burgers, chorizo, kebabs, you name it), vegan cheese, cream and ice cream, and even vegan egg. 90% of restaurants will have at...
The horrific feeling of waking up after a night out of heavy drinking is familiar to almost all adults. Whilst said night out may have been a lot of fun, sometimes that “morning-after feeling” can be so awful that it makes us question – was...
Taking a refillable tub, bag, or bottle into a shop and being able to refill precisely the amount you want and are charged by weight used to be a unique preserve of niche health food stores. Foods available would vary from rolled oats to brown...
Tinned food. Frozen meals. TV dinners. Once the epitome of convenience, the cheap, long-lasting foodstuffs were household essentials. But whilst tins and freezer food may have been an 80s housewife’s best friends, the modern millennial has eschewed these in favour of fresh and chilled, cooking...
Innovation in the pet sector has come on leaps and bounds in the past few years, with our shelves rammed with a wider range of doggy treats, cat nibbles, gerbil runs than ever before. Product of the Year has observed first-hand the premiumisation that’s taking...
The Product of the Year team were out in full force at the IFE this week, sniffing out the new products and hoping to find our future Product of the Year winners. Trade fairs are a great way to see what’s trending in the FMCG world, providing...
The baby and infants’ aisles of the supermarket have seen a radical changes recently. Anyone who has children or has ever been a child will know how inextricably linked children are to junk food, and for years the shelves have been packed with the same...
If we’ve learned anything from the Product of the Year awards this year, it’s that we’re more health-conscious than ever before. Health is a significant purchase incentive for consumers, with one in three saying it’s their most important consideration when choosing what to put in...
Mirka Moore, fitness and health blogger and member of the Product of the Year blogger panel, tells us what innovation means to her. As a fitness and health-oriented blogger, working on Fitness 4 Mamas, as well as a keen runner, I am always on the lookout...