Awards. When you’re launching a new product, brand, or innovation, sometimes it can seem like everyone around you has one, and is shouting about it – loudly. Looking back at your own product you can’t help but wonder why – why the competitor has one, why...
Just a few short years ago, the word vegan referred to your diet. A faintly ethereal, rarely-seen, blink-and-you’ll-miss-them extreme sort of vegetarian. No meat, no eggs, no dairy – if you had a vegan coming for dinner you’d be scrounging to find that recipe for...
In the last few years, we’ve seen any number of fad superfoods cross our desks at Product of the Year. From avocado and coconut to quinoa and kefir, it seems like there’s always some new food on the block promising to make us better inside...
At Product of the Year, we always say we’re about innovation – not invention. After all, a world-changing invention might come around once every five years, and take another thirty for that cool hoverboard to filter down to the consumers. But innovation hits the shelves...
In bustling cities crammed full of vehicles, people are searching for solutions to their unhealthy looking skin. This has given rise to the anti-pollution stance which seems to be the UK’s most current beauty trend. In the world of K-Beauty in South-Korea, Blithe has created...
SUMMER sun means ice cream which, if the weather forecasters have got it right, means we’ll be ploughing through plenty more tubs in the weeks to come. Other desserts come and go, but ice cream has remained a must-have through the decades, scoffed by kids and...
Product of the Year is a prestigious and highly-acclaimed award, voted for by consumers for consumers. When you buy a product with the Product of the Year logo, you know that it’s been voted on by over 10,000 shoppers – making it the largest consumer...
It’s 2018’s dirtiest word, with endless bad press – so why do we see it succeeding time and time again at Product of the Year? From Ariel’s 3 in 1 washing tablets to Taylors of Harrogate’s Coffee Bags, convenience rules the roost year after year...
We all know it – the supermarket shelf is changing, fast. Amid delistings and price pinches, every item on the shelf has to earn its place there, keeping up with the consumers’ ever-changing needs and wants, whilst still promising value for money and time. A...
You may not know it, but you’ll have seen ghost innovations on the shelves recently. It’s becoming more popular than ever among brands who are looking for a new way to capture imaginations. No, I’m not talking about a see-through yogurt or a floating deodorant...