Connoisseurs of cereal, Kellogg’s, have just dropped a snacking bombshell, and – spoiler alert – there’s something for everyone. So, what’s on debut? A dazzling six-pack of new treats fit for even the most elite snack pack. First up, the Pop Tarts mashup nobody knew they needed:...
innovation Tag
Product of the Year / 31.07.2025
Ones to Watch Heinz Mr Ridiculously Good Smooth Tomato Bolognese Sauce
Summer holidays have officially commenced! While time off for kids becomes time on for parents, family dinners can feel like a battle of wills. But never fear as Heinz is here, making meals a lot more fun and much less hassle for parents… Meet Mr Ridiculously Good’s...
This three-product range is as serious as its name! Consisting of a reformulated toothpaste, state-of-the-art toothbrush and a new-and-improved mouthwash that work together to effectively fight and reduce bacteria… For the perfect summer smile as shiny as a Love Island contestant. It’s eye-catching, colourful and effective....
Product of the Year / 22.05.2025
Ones to Watch… Lily’s Kitchen
A supplement range for dogs… you heard correctly! Lily’s Kitchen has come through with a beautifully designed product range. The secret here is simplicity: saying what it does on the tin. These supplements are for ‘Joints & Mobility’, ‘Bum & Belly’ and ‘Skin & Coat’. Looking like something...
Product of the Year / 16.05.2025
Ones to Watch… KitKat Sharing Bar
Brit choc fave, KitKat®, has not been heeding its own advice… far from ‘Having a Break’ the Nestlé brand has been busy launching mouth-watering new treats. Introducing the new way to have a break with KitKat® Sharing Bars! The ideal tasty treat to share amongst friends...
Product of the Year / 29.01.2024
Give an Ovation for Innovation
When you look at the numbers. 20 years, 700+ wins and over 4,000 guests. Product of the Year could be well on its way to earn a lifetime achievement award of its own. For two decades, the one-and-only, iconic award has been celebrating innovation...
Product of the Year / 04.12.2023
Christmas with a Conscience
It’s officially festive season and if you haven’t yet done your Christmas shopping… then you probably should make a start! This year, themes of thoughtfulness, generosity and social awareness have come to the fore. 2023 is the year of the conscious Christmas and we’re here...
THERE was a new date in the Product of the Year diary this year. Our annual awards have traditionally been a winter fixture, giving our guests an end-of-January lift but, after the gloom of recent times, some fun in the sun was definitely overdue. The inaugural Product...
Product of the Year / 30.07.2021
Calling all Brands…..
Only 2 days to enter your product The days, hours, seconds are inching closer to the deadline for entries to Product of the Year. Now we’re making a final call to brands that want to ensure their stand-out products are truly recognised for their contribution to the...
Product of the Year / 18.11.2020
It’s a Dogs Dinner!
Dogs have long been referred to as ‘man’s best friend’ – and for many people during lockdown they have also been a lifeline. Playmate, running partner, couch-cuddler and companion - they fulfil many wants and needs and their impact on our mental wellbeing is huge....